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Brits' Drinking Solution: Double Booze Prices

Top doc says price hike will curb rising alcoholism

By Matt Cantor,  Newser Staff

Posted Mar 15, 2009 2:56 PM CDT

(Newser) – Britain's top medical officer wants to curb binge drinking by hitting Britons in the wallet, the Telegraph reports. Sir Liam Donaldson will tomorrow recommend a government-imposed price hike of 50 pence—about 70 cents—per unit of alcohol. The move would also double the price of many supermarket beers. "Price is one of the most important drivers of alcohol consumption,” said another top doc.

But booze makers, who acknowledge Britain's rising alcohol problem, aren't exactly thrilled. “This would hit the pockets of hard-working families who are already struggling to make ends meet,” a rep said. As it stands, around 10 million Brits drink more than the government recommends, and alcohol-related deaths have doubled over the past 15 years.

Prince Charles, Prince of Wales enjoys a pint of beer on March 2, 2009 near Clwyd in Wrexham, Wales.
Prince Charles, Prince of Wales enjoys a pint of beer on March 2, 2009 near Clwyd in Wrexham, Wales.   (Getty Images)
Britain's leading government doctor says beer prices should be raised by about 70 cents per unit of alcohol.
Britain's leading government doctor says beer prices should be raised by about 70 cents per unit of alcohol.   (Shutterstock)
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COMMENTS
Showing 3 of 3 comments
jeebus
Mar 18, 2009 5:00 AM CDT
And have you seen their women?
northeast
Mar 15, 2009 4:51 AM CDT
If I had the misfortune of experiencing rain 350 days a year, I'd drink too.
Doctor-Zaius
Mar 15, 2009 4:37 AM CDT
Maybe they should increase the drinking age up from 6 years old. No shit. You can drink beer or wine from the age of 5 on up with your parents consent. Think that may have something to do with it?
 

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