Bucks Forward Takes Heat for Mid-Game Tweet

With more than 117M followers, the league brings fans close to the action

(NEWSER) - While the NFL tortures its fans with a lockout , the NBA is increasingly bringing fans closer to the action with an aggressive and sophisticated social media campaign. In the midst of a marquee finals match-up between the Miami Heat and Dallas Mavericks, the league consistently beats traditional news services to the story with constant Twitter updates and online polls created by a team of contributors, reports Fast Company . More»

It may be the first time social-networking popularity has been a job requirement

(NEWSER) - For possibly the first time, an active Twitter following is a job requirement, the Telegraph reports. Best Buy asked that candidates for a senior marketing position at the company’s Minnesota headquarters have at least 250 followers for their Twitter pages. The posting also lists “1 year of active blogging experience” as a requirement, along with more conventional marketing experience. More»

Site can be used for targeted, effective networking

(NEWSER) - If you’re unemployed, the right attention on Twitter could land you your next position. Forbes offers pointers on using the micro-blogging site for networking:

• Make sure your account name contains something about your profession, so your feed shows up when people search associated topics.
• Search for industry leaders and other people and companies in your field you’d like to know—some firms even post job openings on their feeds. Sign up to follow their tweets.

Sessions records third straight double-double

(NEWSER) - Randy Foye scored 10 of his career-high 32 points in overtime to help the Minnesota Timberwolves finish a forgettable regular season on a winning note, 110-101 over the Milwaukee Bucks on Wednesday. In what might have been the end of Larry Krystkowiak's tenure as coach, the Bucks blew a 16-point third-quarter lead and let Foye and the Wolves blow by them in extra time. More»

Chicago just misses franchise-scoring mark

(NEWSER) - Luol Deng scored 32 points on 15-of-20 shooting and Ben Gordon added 29 points as the Chicago Bulls fell just short of a franchise record for points and shooting percentage with a 151-135 victory over the Milwaukee Bucks on Monday night. Four other players finished in double digits as Chicago fell five points short of the franchise record set in 1990. More»