Google's Radio Ad Conquest Falls Flat
Automated advertising plan not music to industry's ears
By Matt Cantor,  Newser User
Posted May 12, 2009 12:48 PM CDT
In this 2008 file photo, Google logos are shown inside Google headquarters in Mountain View, Calif.    (AP Photo)
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(Newser) – Google has hit a stumbling block in its quest for world domination: A bid to “conquer radio” with its advertising program didn’t go as planned, and the firm is dropping the effort at the end of the month, the Wall Street Journal reports. The Internet giant bet its automated model could revolutionize the radio-advertising market—but stations and advertisers were less enthusiastic.

The industry wasn’t keen on dropping established business practices. The key trouble, said Google’s CEO, was that unlike with Internet ads, where users’ clicks can be tracked, the company couldn’t get good feedback on “which ads performed.” Google “underestimated the human side of the business,” writes Jessica Vascellaro; the failure, she notes, shows that it’s a long way from ruling the offline world.