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SUNDAY, NOVEMBER 22, 2009
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4

Airline Pitches the Really Friendly Skies

Let-it-all-hang-out Air New Zealand won't nickel-and-dime you

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(Newser) – To tout its distaste for hidden fees, Air New Zealand is mounting a tasteful display—of nudity. The airline's new commercial features employees wearing nothing but body paint, the Boston Globe reports. The campaign, called “Nothing to Hide,” touts the now-antiquated practice of providing meals and not charging for baggage. But the ad doesn't mention the airline’s singles-only flights from LA to Auckland, which include pre- and post-boarding parties.

Test Pilot Captain Keith Pattie, right, Air New Zealand's Chief Pilot Captain David Morgan, left, pose with the company's CEO , Rob Fyfe.
Test Pilot Captain Keith Pattie, right, Air New Zealand's Chief Pilot Captain David Morgan, left, pose with the company's CEO , Rob Fyfe.   (AP Photo)
Air New Zealand's first A320 touches down in Auckland.
Air New Zealand's first A320 touches down in Auckland.   (AP Photo)
Air New Zealand's Pink Flight of Fabulosity.
Air New Zealand's Pink Flight of Fabulosity.   (AP Photo)
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The commercial itself.   (RabiscosdeMKT)

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4 comments
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pete_ess
May 17, 09 3:19 PM CDT
Lovely! Reply
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SPH
May 17, 09 6:55 PM CDT
I remember when flying was a pleasant experience....... Reply
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Newser001
May 17, 09 8:16 PM CDT
Brilliant ad campaign! Reply
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Reader38
May 18, 09 2:11 PM CDT
I flew back from Australia at the weekend. You really do need a sense of humor for those flights. No wonder Air New Zealand's sense of humor is so 'Out there'. Good for them. Reply
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Airline Uses Naked Staff for In-Flight Safety Vid

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Jul 3, 09 4:10 PM CDT
(Newser) - After a marketing campaign featuring staff in body-paint facsimiles of their uniforms, Air New Zealand is applying its revealing approach to the in-flight safety video as well, the New Zealand Herald reports. “The Bare Essentials of Safety” aims to recapture the attention of passengers who often ignore the mandatory... More »

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