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SATURDAY, NOVEMBER 21, 2009
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NEWS ABOUT: television advertising

television advertising stories: 24 news summaries

1 - 20 of 24 Stories | 1 2 Next >>

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not-so-mean joe greene

Steelers Legend Cops Award for 30-Year-Old Coke Ad

'Mean' Joe Greene, child co-star receive Clios 30 years later

Nov 16, 09 5:37 PM CST
(Newser) - Already a Hall of Fame-bound football player, Joe Greene of the Steelers became an advertising legend 30 years ago with the release of the Coca-Cola commercial that ends with him tossing his jersey to a starstruck young fan. The spot won the ad industry's highest honor, but the stars had... More »

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advertising • Pittsburgh Steelers • commercials • Hall of Fame • Pittsburgh • Coca-Cola • television advertising • ads • pro football • Coke • Joe Greene • "Mean" Joe Greene • Tommy Okon • Clio Award • Pro Football Hall of Fame • Joe Greene Coke commercial

TELEVISION

DVR Viewers Give Ratings Boost to Grey's, Others

Execs hope these watchers will eventually translate into ad dollars

Oct 14, 09 12:27 PM CDT
(Newser) - TV networks dismayed at low ratings early in the season are getting a ray of hope in the form of the once-feared DVR. Sure, ad buyers won’t pay out when a viewer watches Grey’s Anatomy on TiVo, but that and other shows are gaining a massive audience... More »

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Grey's Anatomy • DVR • digital video • TV ratings • TiVo • television advertising • season premiere • House • television program • FlashForward

Dole Gets DNC Health Reform Spot Pulled

Ad citing former GOP senator's support 'backhanded,' he says

Oct 11, 09 8:00 PM CDT
(AP) - The Democratic National Committee is canceling a television ad touting GOP support for health care reform after protests from one of the Republicans mentioned, former Senate Majority Leader Bob Dole. Dole is quoted saying: "I want this to pass...We've got to do something." The former Kansas senator... More »

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GOP • Republican Party • Rahm Emanuel • Democratic National Committee • Bob Dole • health care reform • political advertising • television advertising

(Newser) - A  group of media companies has joined forces with major advertisers to challenge Nielsen's dominance in TV ratings measurement, the Financial Times reports. The firms involved—including NBC, Time Warner, Disney, and Procter & Gamble—aim to have their rival audience measurement scheme up and running by next month,... More »

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television • Time Warner • NBC • Disney • Nielsen • Nielsen Ratings • digital video • TV ratings • viewing habits • television advertising

 Stay Tuned for Ads 
 During TV Shows 

Advertisers to paste commercials on sides of screen

Aug 10, 09 9:10 AM CDT
(Newser) - A new strategy aims to grab the attention of viewers now using DVR to skip commercial breaks: in tests, so-called “in-show ads” are run on the top or bottom of the screen—and even on occasion in the middle—during the action, Advertising Age reports. Execs are betting... More »

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television • advertising • marketing • commercials • television advertising

(Newser) - A Brazilian environmental group is running TV ads encouraging citizens to save water by urinating in the shower, the AP reports. SOS Mata Atlantica says a household can save more than 1,000 gallons a year by going No. 1 straight into the drain. The humorous ad is “a... More »

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environment • Brazil • toilet • water supply • Amazon rainforest • television advertising • SOS Mata Atlantica • urine • shower

White House Gets Tough on Congress' Critics, Skeptics 

Obama defends stimulus, pushes health reform

Jul 16, 09 10:08 AM CDT
(Newser) - The White House is cracking down on its critics—and on laggards within the Democratic Party, too. Republican naysayers on the economic stimulus and health care are getting the roughest treatment, Politico reports. After Kentucky Sen. Jon Kyl railed against the efficacy of stimulus spending, four Cabinet secretaries wrote to... More »

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Barack Obama • Republican • Senate • White House • Jon Kyl • Democrat • health care reform • economic stimulus package • economy • Obama administration • television advertising • Organizing for America

Conan Woos Far Younger
Tonight Show Crowd

O'Brien lowers median age of Tonight viewers by 10 years

Jul 6, 09 1:21 AM CDT
(Newser) - In just one month, Conan O’Brien has lowered the median age of the Tonight Show audience by 10 years, from 55 to 45, the New York Times reports. Conan has radically reshaped the demographics of the program by drawing an unprecedented number of new viewers aged 18 to 34—... More »

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television • advertising • Jay Leno • Conan O'Brien • demographics • Tonight Show • television advertising

Airline Pitches the Really Friendly Skies

Let-it-all-hang-out Air New Zealand won't nickel-and-dime you

May 17, 09 3:12 PM CDT
(Newser) - To tout its distaste for hidden fees, Air New Zealand is mounting a tasteful display—of nudity. The airline's new commercial features employees wearing nothing but body paint, the Boston Globe reports. The campaign, called “Nothing to Hide,” touts the now-antiquated practice of providing meals and not... More »

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Air New Zealand • air travel • body paint • hidden fees • television advertising • singles

(Newser) - A British milk ad showing an angry black-spotted bull "purifying" himself white is racist, consumers are bellowing—charges a UK advertising council has labeled bull. "Viewers were likely to understand that the black-and-white bulls were intended as a metaphor for milk and were unlikely to interpret the purification... More »

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milk • cows • racism • bulls • black • advertisements • racist • television advertising • tainted milk

(Newser) - Watch out Nielsen, here comes TiVo. The company that allows you to skip ads and store shows on its digital video recorder plans to sell your viewing habits to stations and advertisers, USA Today reports. Unlike Nielsen, TiVo can sell second-by-second breakdowns of the shows and ads people... More »

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DVR • data • TiVo • viewing habits • market research • television advertising • Nielsen Broadcast Data Systems • fast forward

(Newser) - A mysterious bald audience member turning up on various live Fox broadcasts is a viral marketing plant—as well as an actor on the show he’s subtly promoting. Michael Cerveris, in character as “The Observer” from the sci-fi drama Fringe, has so far been spotted, well, observing football,... More »

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television • American Idol • NASCAR • football • Fox • television watching • network television • television advertising • live television • Fringe • Michael Cerveris

Sick of Booming Ads?
Help's on the Way From DC

Calif. rep introduces law for balanced volume

Mar 16, 09 7:07 AM CDT
(Newser) - If you’re tired of being blasted by a loud commercial right after a quiet scene in your favorite TV show, a California representative hears you loud and clear—and wants to do something about it, Advertising Age reports. US Rep. Anna Eshoo introduced legislation in June to bar commercials... More »

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television • Congress • advertising • legislation • commercials • television advertising

 But Wait, There's More! 
 Snuggie's Not the Original 

Ads set it apart, but it wasn't the first sleeved blanket

Feb 27, 09 12:11 PM CST
(Newser) - Casual observers—meaning late-night TV watchers—probably think the sleeved-blanket craze started with the Snuggie. Easy mistake: The ads showing cultish, cozy Snuggie converts are everywhere, and 4 million have been sold since October, the New York Times reports. But the creator of the Slanket wants to set the record... More »

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marketing • blankets • television advertising • Snuggie • Slanket

 TV Still Advertising's Top Dog 

DVR, internet haven't destroyed medium, research suggests

Feb 23, 09 12:19 PM CST
(Newser) - Citing DVR, channel-surfing, and the Internet, many have sounded TV advertising’s death knell—but research shows it may be healthier than ever, Advertising Age reports. The forthcoming results of one large study will likely show the tube is still advertising’s top medium, even for targeting young people. Multiple... More »

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television • media • advertising • television advertising

SUPER BOWL

 Ads Were Not So Super 

Nice tries but no touchdowns as advertisers stick to the familiar

Feb 2, 09 6:11 AM CST
(Newser) - Given the $3 million, 30-second opportunity to speak to the biggest audience of the year, advertisers reached deep into their bag of tricks last night and pulled out the same old formulas, Stuart Elliot writes in the New York Times. Slapstick, celebrities, sex, nostalgia, and plenty of animals filled the... More »

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NBC • advertising • advertisements • Super Bowl ads • television advertising • Super Bowl XLIII

 The 10 Best Super Bowl Ads 

Animals, violence, catchphrases fuel success

Jan 27, 09 12:17 PM CST
(Newser) - Sure, the economy's in the toilet, but there’s always $3 million in the couch cushions for 30 seconds come Super Bowl time. But it remains to be seen whether this year’s crop stick to a reliable winning formula: Include “animals, potty humor, violence, celebrities, sentimentality,” or... More »

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television • McDonald's • Super Bowl • Apple • commercials • Budweiser • Reebok • E Trade • Super Bowl ads • Coca-Cola • television advertising • Super Bowl XLIII

Soaps Slip on Auto Ad Woes;
Even Lucci Takes Pay Cut

Dramas cut budgets amid fears of lost advertising

Nov 28, 08 12:20 PM CST
(Newser) - Trouble in the auto industry is causing drama for daytime TV as soaps lose big advertising dollars, Advertising Age reports. Local dealerships are key backers of the shows, which have been in a ratings decline for years. The upshot: trimmed budgets, fewer sets, and dropped actors, including a pair of... More »

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television • soap operas • auto industry • budget cuts • television advertising

(Newser) - Singer-songwriter Mary Chapin Carpenter admits that the presidential election intruded on her life. But she found an unlikely source of inspiration amid her hours of obsessive TV watching—in a Liberty Mutual ad. Its old-fashioned carnival scene and music by the band Hem "evoked a nostalgia" for "a... More »

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commercials • Election 2008 • television advertising • election coverage

 With Conan on Deck, 
 NBC Thinks Young  

Subversive, cerebral humor will attract younger audience, say execs

Nov 3, 08 10:20 AM CST
(Newser) - With the Tonight Show's June transition from Jay Leno to Conan O’Brien on the front burner, NBC is already anticipating a jump in younger viewers. The June handover "is as important an event as is going to happen to this company in 2009," an NBC VP tells... More »

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NBC • Jay Leno • Conan O'Brien • Tonight Show • television advertising

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