Bud Ad Takes Porn Mainstream
Internet commercial suggests Bud drinkers buy porn
By Matt Cantor, Newser User
Posted Jun 4, 2009 10:50 AM CDT
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(Newser) – A new Bud Light ad—a viral video too risque for TV—points to the fact that pornography has “soaked so far into the fabric of mainstream culture that it's no longer seen as a stain,” writes Belinda Luscombe in Time. The ad suggests Bud Light drinkers are into porn: It shows a man buying the beer alongside a “really nasty” magazine, comically catching the attention of everyone in the shop. The fallout from the ad? There hasn't been any.

“There's a whole generation that has been pornified,” says one anti-porn activist. And any controversy could ultimately help Budweiser. “Why is such a huge company aligning itself with pornography? Because Budweiser must have calculated it was worth the risk to alienate some people, if they could reach their core buyers,” said a marketing expert.

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Showing 3 of 4 comments
fancygapva
Jun 5, 2009 5:21 AM CDT
Hey. That video is funny as hell, but I sure would have forgot about the Bud by the end of it. Doubt it will sell much beer, which is probably why it won't be on TV, not because of the porn reference. Actually, it would fly REALLY well on the comedy channel. But it would sell more magazines than beer
AnnieChrist
Jun 4, 2009 8:28 AM CDT
All these commenters longing for the good ole days still haven't mastered the intricacies of that thoroughly modern contrivance, the TV remote. So they sit and watch sexual content, not realizing they can change the channel, or turn the TV off. Perhaps one day they will find the instructions that came with their remote, and then we won't have to listen to their complaints about all the bad stuff they are forced to watch on TV.
DK1
Jun 4, 2009 6:57 AM CDT
That was absolutely hilarious.