Bud Ad Takes Porn Mainstream

Internet commercial suggests Bud drinkers buy porn

By Matt Cantor,  Newser Staff

Posted Jun 4, 2009 10:50 AM CDT

(Newser) – A new Bud Light ad—a viral video too risque for TV—points to the fact that pornography has “soaked so far into the fabric of mainstream culture that it's no longer seen as a stain,” writes Belinda Luscombe in Time. The ad suggests Bud Light drinkers are into porn: It shows a man buying the beer alongside a “really nasty” magazine, comically catching the attention of everyone in the shop. The fallout from the ad? There hasn't been any.

“There's a whole generation that has been pornified,” says one anti-porn activist. And any controversy could ultimately help Budweiser. “Why is such a huge company aligning itself with pornography? Because Budweiser must have calculated it was worth the risk to alienate some people, if they could reach their core buyers,” said a marketing expert.

Budweiser's betting on porn's mainstream status with a risque new online-only commercial.
Budweiser's betting on porn's mainstream status with a risque new online-only commercial.   (YouTube)
Budweiser's betting on porn's mainstream status with a risque new online-only commercial.
Budweiser's betting on porn's mainstream status with a risque new online-only commercial.   (YouTube)
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The ad in question.   (rekcahdennab)

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