Ari Emanuel Is Hollywood's New Boss
Rahm's brother takes charge with agency merger
By Matt Cantor,  Newser User
Posted Jun 10, 2009 10:12 AM CDT
Hollywood bigwigs including Ari Emanuel arrive at the premiere of "Borat: Cultural Learnings Of America" held at the Grauman's Chinese Theatre on October 23, 2006 in Hollywood, California.   (Getty Images)
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(Newser) – Ari Emanuel has soared to new prominence in the past few months since his talent agency, Endeavor, merged with William Morris. Now, he’s Hollywood’s “pre-eminent power player,” write Michael Cieply and Brooks Barnes in the New York Times. But what drives him? Says a producer: “It’s about respect” for Emanuel, a onetime evictee who now calls a $10 million pad home.

And respect he gets: “Nobody wants to be on the wrong side of Ari Emanuel, especially now that his brother is running the White House,” says a TV exec. Emanuel has filled the shoes of “colorful moguls” from earlier generations, Cieply and Barnes note; now he “wants an empire," says an associate. But as the Prius-driving, solar-powered director of an environmental fund, he’s also driven “to make the world better,” as the third Emanuel brother puts it.