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Burger King Aims to Burn McD's With $1 Cheeseburger

Burger joint looking for more lettuce in battle for consumers

By Rob Quinn,  Newser Staff

Posted Jul 9, 2009 2:15 AM CDT

(Newser) – Burger King is spoiling for a cheeseburger price war, the Chicago Tribune reports. The chain is trying to persuade franchisees to halve the price of double cheeseburgers to just $1 for several months. McDonald's recently hiked the price of its double cheeseburgers to $1.19, under pressure from their franchisees, whose profit margins were suffering because of the rising cost of ingredients, although it also introduced a $1 version with less cheese.

Burger Kings franchisees are expected to vote on the proposal soon.

Burger King's double cheeseburgers currently sell for an average of $2.
Burger King's double cheeseburgers currently sell for an average of $2.   (AP Photo/Wilfredo Lee)
McDonald's raised the price of its double cheeseburgers to $1.19 under pressure from franchisees squeezed by the rising price of ingredients.
McDonald's raised the price of its double cheeseburgers to $1.19 under pressure from franchisees squeezed by the rising price of ingredients.   (Shutter Stock)
Burger King franchisees are due to vote soon on a proposal to cut the price of double cheeseburgers to $1.
Burger King franchisees are due to vote soon on a proposal to cut the price of double cheeseburgers to $1.   (AP Photo/J. Pat Carter, file)
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COMMENTS
Showing 3 of 7 comments
Kookey90
Jul 10, 2009 12:15 PM CDT
Get a Whopper (cheese optional) from Burger King and a Big Mack from MacDonald’s and compare. The Whopper with its larger bun and meat patty wins every time. I can only attribute the Big Macks popularity to better marketing (Ronald MacDonald and friends) since, to me the Whopper (and having it my way) tastes so much better. I assume their cheeseburger's should taste about the same (what can you do to a cheeseburger?), so the lower price might be the issue.
armywife
Jul 9, 2009 11:59 AM CDT
i like wendy's dollar menu, myself.
metalworldorder
Jul 9, 2009 10:45 AM CDT
I never go to Burger King too much because I always have to remember to ask for cheese, and I never do. But their food still is pretty good.
US • Money

 
McDonald's • fast food • fast food industry • Burger King • double cheeseburger • cheeseburgers

 
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