Burger King Aims to Burn McD's With $1 Cheeseburger

Burger joint looking for more lettuce in battle for consumers
By Rob Quinn,  Newser Staff
Posted Jul 9, 2009 2:15 AM CDT
Burger King's double cheeseburgers currently sell for an average of $2.   (AP Photo/Wilfredo Lee)
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(Newser) – Burger King is spoiling for a cheeseburger price war, the Chicago Tribune reports. The chain is trying to persuade franchisees to halve the price of double cheeseburgers to just $1 for several months. McDonald's recently hiked the price of its double cheeseburgers to $1.19, under pressure from their franchisees, whose profit margins were suffering because of the rising cost of ingredients, although it also introduced a $1 version with less cheese.

Burger Kings franchisees are expected to vote on the proposal soon.