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MONDAY, NOVEMBER 23, 2009
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Burger King Aims to Burn McD's With $1 Cheeseburger

Burger joint looking for more lettuce in battle for consumers

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(Newser) – Burger King is spoiling for a cheeseburger price war, the Chicago Tribune reports. The chain is trying to persuade franchisees to halve the price of double cheeseburgers to just $1 for several months. McDonald's recently hiked the price of its double cheeseburgers to $1.19, under pressure from their franchisees, whose profit margins were suffering because of the rising cost of ingredients, although it also introduced a $1 version with less cheese.

Burger Kings franchisees are expected to vote on the proposal soon.

Burger King's double cheeseburgers currently sell for an average of $2.
Burger King's double cheeseburgers currently sell for an average of $2.   (AP Photo/Wilfredo Lee)
McDonald's raised the price of its double cheeseburgers to $1.19 under pressure from franchisees squeezed by the rising price of ingredients.
McDonald's raised the price of its double cheeseburgers to $1.19 under pressure from franchisees squeezed by the rising price of ingredients.   (Shutter Stock)
Burger King franchisees are due to vote soon on a proposal to cut the price of double cheeseburgers to $1.
Burger King franchisees are due to vote soon on a proposal to cut the price of double cheeseburgers to $1.   (AP Photo/J. Pat Carter, file)
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13 comments
VIEWING:
 
bman1080
Jul 9, 09 2:14 AM CDT
Disgusting. Toast to a healthier America! Reply
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-2
IN RESPONSE:
Reader64481089
Jul 9, 09 5:20 AM CDT
Who wants to live forever, 10 years from now they will reverse what they say about junk food and claim it was healthy just as they have done on everything else and with the economy? $1.00 is cool.
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+1
Sauerkraut
Jul 9, 09 3:14 AM CDT
say what you will, I love double cheeseburgers from MickeyD's Reply
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+4
IN RESPONSE:
ultramagnus21
Jul 9, 09 9:11 AM CDT
I will say it's kind of gross when they fall apart in your mouth...
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0
IN RESPONSE:
anchower
Jul 9, 09 6:33 PM CDT
You would, Sauerkraut.
Vote up! Vote down!
0

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