Bush Press Flak Fleischer Now Coaches Jocks
Longtime fan Fleischer brings media know-how to NFL, MLB
By Matt Cantor,  Newser User
Posted Jul 22, 2009 9:25 AM CDT
President Bush, left, waves as he departs the White House in this April 17, 2002, file photo. Walking with the president, second from left, is Ari Fleischer.   (AP Photo)
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(Newser) – President Bush’s onetime press secretary has embraced another passion: sports, the Washington Post reports. Helping athletes from the NFL, Major League Baseball, and elsewhere deal with the media blitz was an easy transition, Ari Fleischer says: “The only two institutions in our society that have their events covered live and that have sections of the newspaper dedicated to themselves are America’s premier sports leagues and the White House.”

Ari Fleischer Sports Communications works with leagues and players on long-term media strategy and in short-term crisis control. “I love politics, I loved my job, but it’s a burnout job,” Fleischer says. Now, “it really is fun to wake up and say, ‘Here’s the biggest issue in sports, can I help?’”