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Chinese Sow Stakes in French Wine Country

Foreign buyers retool prominent Chateaus for exports to China

By Nick McMaster,  Newser Staff

Posted Jul 26, 2009 3:00 PM CDT

(Newser) – Mao wouldn't likely approve on a couple of fronts, but Chinese investors looking to introduce their countrymen to the best in wine are buying up storied chateaus in the heart of French wine country, the Washington Post reports. Two companies paid several million dollars each to own Chateau Richelieu and Chateau Latour-Laguens, with the intention of sending home high-end wines with deep roots in French history and culture.

Besides the brand, the investors have launched expensive renovations to use the chateaus as high-end hotels for China’s elite. Surprisingly for a country so long on national pride, there has been little complaint from French vintners about the foreign investors—perhaps because the burgeoning Chinese wine market is France's best hope for ending a sales slump stemming from inflated prices, US and South American competitors, and the recession. "China is the future," says one wine specialist.

Helene Laguens walks past vineyards of Chateau Latour Laguens Saint-Martin du Puy, southwestern France, near Bordeaux, Thursday, Feb. 21, 2008.
Helene Laguens walks past vineyards of Chateau Latour Laguens Saint-Martin du Puy, southwestern France, near Bordeaux, Thursday, Feb. 21, 2008.   (AP Photo/Bob Edme)
A worker carries boxes during grape harvest near Epernay, Champagne region, in this Aug. 30, 2007 file photo. Some of France's most storied vineyards are attracting attention from Chinese investors.
A worker carries boxes during grape harvest near Epernay, Champagne region, in this Aug. 30, 2007 file photo. Some of France's most storied vineyards are attracting attention from Chinese investors.   (AP Photo/Francois Mori)
In this Nov. 20, 2008 file photo, a sommelier eyes the 2008 edition of a Beaujolais Nouveau wine in a bar in Paris.
In this Nov. 20, 2008 file photo, a sommelier eyes the 2008 edition of a Beaujolais Nouveau wine in a bar in Paris.   (AP Photo/Francois Mori, file)
A bottle of Chateau Latour-Laguens is seen in near Bordeaux, Thursday, Feb. 21, 2008. A company from Qingdao reportedly paid close to $3 million in January for the Chateau Latour-Laguens.
A bottle of Chateau Latour-Laguens is seen in near Bordeaux, Thursday, Feb. 21, 2008. A company from Qingdao reportedly paid close to $3 million in January for the Chateau Latour-Laguens.   (AP Photo/Bob Edme)
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COMMENTS
Showing 2 of 2 comments
Riffran
Jul 26, 2009 11:42 AM CDT
"I have a fine bottle of Chateau tsingtau 78, would you like to smell the cork?"
Rembrandt_Q_Einstein
Jul 26, 2009 10:36 AM CDT
Mmmm, Chateau Du Melamine 2009.
 

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