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Going...Going...Gone: Airlines Tweet Low Prices

JetBlue, United get in on speedy, hip marketing move

By Matt Cantor,  Newser Staff

Posted Aug 3, 2009 7:00 AM CDT

(Newser) – JetBlue and United Airlines are giving loyal readers of their Twitter feeds chances to grab low fares, USA Today reports. But customers have to act quickly: JetBlue makes the fares available for about 8 hours or while seats last, while United often gives customers just an hour or two to score a deal. For the airlines, it’s a hip and quick way to advertise.

“By promoting the Cheeps”—JetBlue’s name for the deals—“through Twitter, we give the already spontaneous audience of Twitter users a chance to grab great last-minute fares,” says a JetBlue rep. “Those first-time customers trying Cheeps … we know they're going to come back." United has another name for the ads. “Twares are all about surprising our customers with low fares for a very, very limited time.”

Passengers check in at the United Airlines ticket counter, Tuesday, July 21, 2009, at Logan International Airport in Boston.
Passengers check in at the United Airlines ticket counter, Tuesday, July 21, 2009, at Logan International Airport in Boston.   (AP Photo/Michael Dwyer)
A jetBlue plane taxis on the runway in front of sunbathers on Constitution Beach in Boston, Tuesday, July 14, 2009.
A jetBlue plane taxis on the runway in front of sunbathers on Constitution Beach in Boston, Tuesday, July 14, 2009.   (AP Photo/Michael Dwyer)
A United Airlines jet leaves the gate Tuesday, July 21, 2009, at Logan International Airport in Boston.
A United Airlines jet leaves the gate Tuesday, July 21, 2009, at Logan International Airport in Boston.   (AP Photo/Michael Dwyer)
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COMMENTS
Showing 2 of 2 comments
Liberal_Fascist
Aug 3, 2009 2:48 AM CDT
And....TWARES? OMG, how lame is THAT?
Nwambe
Aug 3, 2009 1:43 AM CDT
Why would anyone fly United? United breaks guitars.

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