Toyota Plans Cheaper, More Fuel-Efficient Hybrid

By Rob Quinn,  Newser Staff
Posted Aug 13, 2009 5:53 AM CDT
A couple study Toyota's revamped Prius at a Toyota showroom in Tokyo, Japan.    (AP Photo/Shizuo Kambayashi)
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(Newser) – Toyota plans to keep its lead in the environmentally friendly vehicle market with a new car to be released in 2011, Bloomberg reports. The vehicle, to be based on the company's Vitz compact, will be around 5% more fuel-efficient than its Prius and will sell for around $15,600, according to reports in Japanese media. The company plans to market the car in Japan, the US, and Europe.