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Toyota Plans Cheaper, More Fuel-Efficient Hybrid

By Rob Quinn,  Newser Staff

Posted Aug 13, 2009 5:53 AM CDT

(Newser) – Toyota plans to keep its lead in the environmentally friendly vehicle market with a new car to be released in 2011, Bloomberg reports. The vehicle, to be based on the company's Vitz compact, will be around 5% more fuel-efficient than its Prius and will sell for around $15,600, according to reports in Japanese media. The company plans to market the car in Japan, the US, and Europe.

A couple study Toyota's revamped Prius at a Toyota showroom in Tokyo, Japan.
A couple study Toyota's revamped Prius at a Toyota showroom in Tokyo, Japan.   (AP Photo/Shizuo Kambayashi)
The Toyota logo is seen on the hood of a Prius Hybrid at a Chicago dealership.
The Toyota logo is seen on the hood of a Prius Hybrid at a Chicago dealership.   (AP Photo/Charles Rex Arbogast, file)
A Toyota Motor Corp. worker examines an assembled new Prius at Toyota Tsutsumi Plant in Toyota, central Japan.
A Toyota Motor Corp. worker examines an assembled new Prius at Toyota Tsutsumi Plant in Toyota, central Japan.   (AP Photo/Shizuo Kambayashi)
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COMMENTS
Showing 1 of 1 comment
oldgoat
Aug 13, 2009 11:06 AM CDT
Not surprised that toyota is going to keep the lead. For all the hype the GM Volt isn't a solution at $40grand.

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