Oldsters Behind Counter Boost McDonald's Sales

By Rob Quinn,  Newser Staff
Posted Aug 13, 2009 5:42 AM CDT
A McDonald's owner poses for a photo in front of his restaurant. McDonald's aims to recruit more older workers, but the company says not that many apply.   (AP Photo/ Ellen Wznick)
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(Newser) – Having workers in their golden years is key to the Golden Arches' success, according to a British study. Researchers found that customer satisfaction levels were 20% higher in outlets where people over 60 were employed. The boost comes from the older workers' better people skills, strong work ethic, and influence on the younger employees, a McDonald's exec tells the Telegraph.

"The presence of older employees improves customer satisfaction, and in a service-led business such as theirs, this drives the bottom line," said a researcher.