Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Starbucks to Get First Sip of Russian Market

Legal hurdles cleared, coffee giant aims at other US brands

By Wesley Oliver,  Newser Staff

Posted Aug 30, 2007 2:34 PM CDT

(Newser) – Starbucks will finally open its first Russian store next month, the Seattle Times reports, but the coffee giant will need a jolt of caffeine to achieve the brand recognition of Western rivals who've been in the market for years. Traditionally tea drinkers, Russians have warmed up to domestic coffee purveyors, and few expect Starbucks' latest expansion to fail.

An industry executive says the company’s “powerhouse brand” will help it make up for its late entry into the market, which was delayed by years of wrangling with a Moscow lawyer who claimed rights to its trademark. Starbucks aims to open 10 stores in Moscow and St. Petersburg by year's end—a far cry from the 176 Russian McDonald's outlets.

A policeman guards 18 February 2007 a McDonald's restaurant in...
A policeman guards 18 February 2007 a McDonald's restaurant in...   (Getty Images (by Event))
Customers sit outside a Starbucks coffee shop  in Los Angeles, Tuesday, July 31, 2007.  Starbucks is expected to release quarterly earnings on Wednesday, Aug. 1, 2007. (AP Photo/Nick Ut)
Customers sit outside a Starbucks coffee shop in Los Angeles, Tuesday, July 31, 2007. Starbucks is expected to release quarterly earnings on Wednesday, Aug. 1, 2007. (AP Photo/Nick Ut)   (Associated Press)
Customers sit outside a Starbucks Coffee shop  in Los Angeles, Tuesday, July 31,2007.  Starbucks is expected to release quarterly earnings on Wednesday, Aug. 1, 2007. (AP Photo/Nick Ut)
Customers sit outside a Starbucks Coffee shop in Los Angeles, Tuesday, July 31,2007. Starbucks is expected to release quarterly earnings on Wednesday, Aug. 1, 2007. (AP Photo/Nick Ut)   (Associated Press)
A pedestrian walks past an advertisment
A pedestrian walks past an advertisment   (Getty Images)
Chinese sits in a US fastfood giant Kentucky Fried Chicken's...
Chinese sits in a US fastfood giant Kentucky Fried Chicken's...   (Getty Images)
A Chinese worker serves customers from behind the counter at...
A Chinese worker serves customers from behind the counter at...   (Getty Images)
« Prev« Prev | Next »Next » Slideshow
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Be the first to comment on this story.

More Newser Stories

Targeting McDonald's, Starbucks Offers Free Wi-Fi

Starbucks Tests New Size: 31-Ounce 'Trenta'

25 Killed in Russian Train Crash

Need Coffee Fix ASAP? Definitely Skip Starbucks

Mickey D's Aims to Mug Starbucks in Europe


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne