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Stars Bomb at the Box Office

By Mary Papenfuss,  Newser Staff

Posted Aug 21, 2009 3:29 AM CDT

(Newser) – Hollywood executives are scratching their heads over why so many mega-wattage stars are failing to fill movie houses. A record number of usual box-office successes like Denzel Washington, Will Ferrell, Julia Roberts and Tom Hanks came up short, in some cases not even attracting enough viewers for producers to break even, reports the New York Times. “The cratering of films with big stars is astounding,” said one observer. “These supertalented people are failing to aggregate a large audience, and everybody is looking for answers.”

Some analysts attribute competing home entertainment options for the difficulty of luring consumers off the couch, as well as a burgeoning paparazzi culture that makes stars all too human and less special. Hollywood is responding by slashing costs and dickering with stars. Washington last month refused to take a cut from his usual $20 million fee for a movie down to a mere $16 million.

Denzel Washington, who failed to pack in the crowds for The Taking of Pelham 1-2-3, refused to cut his usual movie payment of $20 million in a new film negotiation this month.
Denzel Washington, who failed to pack in the crowds for "The Taking of Pelham 1-2-3," refused to cut his usual movie payment of $20 million in a new film negotiation this month.   (AP Photo/Shizuo Kambayashi)
Actress Julia Roberts failed to lure giant audiences to her film Duplicity.
Actress Julia Roberts failed to lure giant audiences to her film "Duplicity."   (AP Photo/Evan Agostini)
Actor Will Ferrell failed to draw crowds this summer to Land of the Lost.
Actor Will Ferrell failed to draw crowds this summer to "Land of the Lost.   (AP Photo/Peter Kramer)
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COMMENTS
Showing 3 of 15 comments
dearlizzie
Aug 22, 2009 12:50 PM CDT
I second tran_for, those stars are from another era of movies. Movies in the last few years seem more driven by the franchise model. Books like Harry Potter (about spent), comics, or characters drive popularity, not stars.
Blackbird
Aug 21, 2009 12:20 PM CDT
I don't care who is in the movie, if it gets a lot of bad reviews I won't go see it. It's not that complicated, if the movie sucks people won't go...
Cat-Lover
Aug 21, 2009 11:49 AM CDT
America's population has exploded and the number of actors has kept pace with that explosion. That's why we're giving new actors a shot (a movie or a series) and then we move on. There's just too much talent to lock in on any tired faces. Gone are the days of the Clark Gables, Humphrey Bogarts, Bette Davis' and Joan Crawfords. We didn't have a lot of choices then, but we do now. So, dump the high priced actors and give us new, fresh talent that we can afford.

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