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After Beck Flap, Advertisers Leery of Politics

Boycott may go beyond Fox host to other 'inflammatory' shows

By Kevin Spak,  Newser Staff

Posted Aug 24, 2009 8:00 AM CDT
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(Newser) – Glenn Beck’s antics could just kill the entire political talk show genre, Advertising Age reports. Beck will return to the air tonight 33 advertisers lighter, after calling President Obama a “racist." But the fallout could spread to other talk shows, too—Clorox has already announced it’s pulling its ads from all political gabfests, because of their “sometimes inflammatory nature.”

That approach could become popular if advertisers want to pull out without angering either side of the political spectrum. Fox News says that so far advertisers have moved their ads to other programs, so revenue hasn’t been affected, while MSNBC and CNN say they haven’t gotten any cancellations. Beck’s ratings are likely strong enough that he’s not going anywhere.

In this March 12, 2003 file photo, Glenn Beck is seen in his radio studio.
In this March 12, 2003 file photo, Glenn Beck is seen in his radio studio.   (AP Photo/Mike Mergen, file)
Clorox bleach on display at a market in Palo Alto, Calif., Monday, Feb. 2, 2009.
Clorox bleach on display at a market in Palo Alto, Calif., Monday, Feb. 2, 2009.   (AP Photo/Paul Sakuma)
Radio talk show host Glenn Beck gestures to the crowd at the Rally for America event at Marshall University Stadium May 24, 2003 in Huntington, West Virginia.
Radio talk show host Glenn Beck gestures to the crowd at the Rally for America event at Marshall University Stadium May 24, 2003 in Huntington, West Virginia.   (Getty Images)
In this May 5, 2009 file photo, newscaster Glenn Beck attends the Time 100 Gala, a celebration of TIME Magazine's 100 most influential people in the world in New York.
In this May 5, 2009 file photo, newscaster Glenn Beck attends the Time 100 Gala, a celebration of TIME Magazine's 100 most influential people in the world in New York.   (AP Photo/Evan Agostini, file)
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COMMENTS
Showing 3 of 34 comments
BlahBlahBlah
Aug 25, 2009 6:20 AM CDT
Beck = Stupid
Shannonals
Aug 25, 2009 3:02 AM CDT
Hmmmm, even with the loss of advertisers during Becks time slot, Fox won't be losing money, and any press is good press for the channel. I find it hilarious over how so many people aren't really addressing the article, rather voicing opinions already mentioned on other shows. Have a bit of original thought people
Caps
Aug 25, 2009 1:02 AM CDT
And what a joke you are, liberty.
Politics • Media • Money

 
advertising • lefties • Fox News • Glenn Beck • pundits • TV industry • right wingers • punditry

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