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THURSDAY, NOVEMBER 26, 2009
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77

After Beck Flap, Advertisers Leery of Politics

Boycott may go beyond Fox host to other 'inflammatory' shows

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(Newser) – Glenn Beck’s antics could just kill the entire political talk show genre, Advertising Age reports. Beck will return to the air tonight 33 advertisers lighter, after calling President Obama a “racist." But the fallout could spread to other talk shows, too—Clorox has already announced it’s pulling its ads from all political gabfests, because of their “sometimes inflammatory nature.”

That approach could become popular if advertisers want to pull out without angering either side of the political spectrum. Fox News says that so far advertisers have moved their ads to other programs, so revenue hasn’t been affected, while MSNBC and CNN say they haven’t gotten any cancellations. Beck’s ratings are likely strong enough that he’s not going anywhere.

In this March 12, 2003 file photo, Glenn Beck is seen in his radio studio.
In this March 12, 2003 file photo, Glenn Beck is seen in his radio studio.   (AP Photo/Mike Mergen, file)
Clorox bleach on display at a market in Palo Alto, Calif., Monday, Feb. 2, 2009.
Clorox bleach on display at a market in Palo Alto, Calif., Monday, Feb. 2, 2009.   (AP Photo/Paul Sakuma)
Radio talk show host Glenn Beck gestures to the crowd at the Rally for America event at Marshall University Stadium May 24, 2003 in Huntington, West Virginia.
Radio talk show host Glenn Beck gestures to the crowd at the Rally for America event at Marshall University Stadium May 24, 2003 in Huntington, West Virginia.   (Getty Images)
In this May 5, 2009 file photo, newscaster Glenn Beck attends the Time 100 Gala, a celebration of TIME Magazine's 100 most influential people in the world in New York.
In this May 5, 2009 file photo, newscaster Glenn Beck attends the Time 100 Gala, a celebration of TIME Magazine's 100 most influential people in the world in New York.   (AP Photo/Evan Agostini, file)
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77 comments
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Lula
Aug 24, 09 8:03 AM CDT
Good for them. Beck is one angry person. Always spewing off at the mouth with hate. Fox News?? is not News and I am glad sponsors are pulling out. Reply
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+25
IN RESPONSE:
BackAgain
Aug 24, 09 9:49 AM CDT
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-29
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atomick
Aug 24, 09 2:04 PM CDT
All of you are missing the point. The networks aren't in business to make news, they're in it to make money. If companies won't sponsor any sort of controversial or provocative programming because they're worried it will make them look bad, then the networks just won't put ANYTHING on the air that might piss anybody off. All of the news networks will be airing nothing but fluff pieces about celebrity fitness secrets, and the Podunk Ohio Womens Council baking the world tallest stack of pancakes. WAKE UP.
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Nwambe
Aug 24, 09 3:10 PM CDT
He can't get over his colour if you don't.
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IN RESPONSE:
B.O.-Stinks
Aug 26, 09 8:41 AM CDT
Nwambe reminds me of several years ago when Dan Quayle was crucified for misspelling "potato". It is spelled "COLOR". There are occasions when it is spelled "colour" but this isn't one of them. I do not judge people by color but by how they treat people and how hard they work. I honestly don't know when you have all of this time to watch TV. I work for a living and went back to school to better myself. Maybe a lot of you should do the same. But maybe that is why they say of the millions of people who had to call in to work to attend the inauguration, only 10 of you had to call into work!
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-1
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