Glenn Beck’s antics could just kill the entire political talk show genre, Advertising Age reports. Beck will return to the air tonight 33 advertisers lighter, after calling President Obama a “racist." But the fallout could spread to other talk shows, too—Clorox has already announced it’s pulling its ads from all political gabfests, because of their “sometimes inflammatory nature.”
That approach could become popular if advertisers want to pull out without angering either side of the political spectrum. Fox News says that so far advertisers have moved their ads to other programs, so revenue hasn’t been affected, while MSNBC and CNN say they haven’t gotten any cancellations. Beck’s ratings are likely strong enough that he’s not going anywhere.