Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Abercrombie Sues Beyoncé Over Fierce Fragrance

Retailer says it's already trademarked the name

By Matt Cantor,  Newser Staff

Posted Sep 16, 2009 2:56 PM CDT

(Newser) – Abercrombie & Fitch has filed a lawsuit against Beyoncé in a tussle over her new fragrance, named for alter ego Sasha Fierce, Women's Wear Daily reports. A&F says it has owned the Fierce trademark since 2003, and that her plan "poses a likelihood of confusion" in the big-bucks market—this year the retailer expects to sell $64 million of its "signature" scent, which it takes pretty seriously: "A&F's intent is that all garments that leave the store have the Fierce scent attached to them," the company said.

In this Nov. 14, 2006 file photo, a pedestrian walks by an Abercrombie & Fitch store in Columbus, Ohio.
In this Nov. 14, 2006 file photo, a pedestrian walks by an Abercrombie & Fitch store in Columbus, Ohio.   (AP Photo/Kiichiro Sato)
Beyonce performs during the MTV Video Music Awards on Sunday Sept. 13, 2009 in New York.
Beyonce performs during the MTV Video Music Awards on Sunday Sept. 13, 2009 in New York.   (AP Photo/Jason DeCrow)
In this June 21, 2009 file photo, Beyonce Knowles performs at Madison Square Garden in New York.
In this June 21, 2009 file photo, Beyonce Knowles performs at Madison Square Garden in New York.   (AP Photo/Jason DeCrow, file)
Beyonce Knowles performs at Madison Square Garden Sunday, June 21, 2009 in New York.
Beyonce Knowles performs at Madison Square Garden Sunday, June 21, 2009 in New York.   (AP Photo/Jason DeCrow)
Beyonce poses with CEO Bernd Beetz of Coty Inc., the firm with which Beyonce says she'll release her perfume.
Beyonce poses with CEO Bernd Beetz of Coty Inc., the firm with which Beyonce says she'll release her perfume.   (PRNewsFoto/Coty Inc.)
Beyonce holds her Video of the Year award in the press room at the MTV Video Music Awards on Sunday, Sept. 13, 2009 in New York.
Beyonce holds her "Video of the Year" award in the press room at the MTV Video Music Awards on Sunday, Sept. 13, 2009 in New York.   (AP Photo/Peter Kramer)
« Prev« Prev | Next »Next » Slideshow
To report an error on this story, notify our editors.
COMMENTS
Showing 3 of 4 comments
Guest
Sep 16, 2009 9:01 PM CDT
smells fishy, beyonces crotch
Guest
Sep 16, 2009 5:55 AM CDT
i'm sorry too. i had to read it.
Guest
Sep 16, 2009 4:04 AM CDT
Something stinks about the whole deal (sorry, it was a punny day today, the pun er sun was shinning so brightly it rubbed off on me :p

 
retail • lawsuit • trademark • Beyonce • Patent and Trademark Office • perfume • fragrance • Abercrombie & Fitch • Sasha Fierce

 
NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   BuzzFeed   |   Cracked   |   Timelines   |   POPSUGAR Tech   |   Business Insider   |   HuffPost Entertainment   |   NewsOne