Abercrombie Sues Beyoncé Over Fierce Fragrance
Retailer says it's already trademarked the name
By Matt Cantor,  Newser User
Posted Sep 16, 2009 2:56 PM CDT
In this Nov. 14, 2006 file photo, a pedestrian walks by an Abercrombie & Fitch store in Columbus, Ohio.   (AP Photo/Kiichiro Sato)
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(Newser) – Abercrombie & Fitch has filed a lawsuit against Beyoncé in a tussle over her new fragrance, named for alter ego Sasha Fierce, Women's Wear Daily reports. A&F says it has owned the Fierce trademark since 2003, and that her plan "poses a likelihood of confusion" in the big-bucks market—this year the retailer expects to sell $64 million of its "signature" scent, which it takes pretty seriously: "A&F's intent is that all garments that leave the store have the Fierce scent attached to them," the company said.