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THURSDAY, NOVEMBER 26, 2009
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Adidas, Puma End 60-Year Feud—With a Soccer Game

Founding brothers had falling out in 1948

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(Newser) – The family feud is over. Adidas and Puma are putting aside their differences, 60 years after the brothers who founded the German sportswear giants had a falling-out. Adi and Rudolf Dassler divided the town when each started his own company in Herzogenaurach, Germany, after a disagreement during World War II. On Monday, employees will shake hands and play soccer, the BBC reports.

The companies said they were patching things up in support of the group Peace One Day, which celebrates its annual nonviolence day on Monday. The soccer game will be the first shared event since the brothers parted ways in 1948.

Adidas shoes are presented at the company's headquarters in Herzogenaurach, Germany, on May 30, 2007.
Adidas shoes are presented at the company's headquarters in Herzogenaurach, Germany, on May 30, 2007.   (AP Photo/Christof Stache)
A man passes a Puma store window in Munich, Germany, on April 10, 2007.
A man passes a Puma store window in Munich, Germany, on April 10, 2007.   (AP Photo/Christof Stache, file)
Window cleaners work on the building of the new Adidas Brand Center in Beijing on July 3, 2008.
Window cleaners work on the building of the new Adidas Brand Center in Beijing on July 3, 2008.   (AP Photo/Alexander F. Yuan)
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Germany • World War II • Adidas • sportswear • Puma • Adi Dassler • Rudolf Dassler • Herzogenaurach, Germany

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