Adidas, Puma End 60-Year Feud—With a Soccer Game

Founding brothers had falling out in 1948
By Sarah Quinn,  Newser Staff
Posted Sep 18, 2009 9:18 AM CDT
Adidas shoes are presented at the company's headquarters in Herzogenaurach, Germany, on May 30, 2007.   (AP Photo/Christof Stache)
camera-icon View 2 more images

(Newser) – The family feud is over. Adidas and Puma are putting aside their differences, 60 years after the brothers who founded the German sportswear giants had a falling-out. Adi and Rudolf Dassler divided the town when each started his own company in Herzogenaurach, Germany, after a disagreement during World War II. On Monday, employees will shake hands and play soccer, the BBC reports.

The companies said they were patching things up in support of the group Peace One Day, which celebrates its annual nonviolence day on Monday. The soccer game will be the first shared event since the brothers parted ways in 1948.