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Obama Courts Risk With Sunday's 'Full Ginsburg'

President may risk overexposure by appearing in 5 talk shows

By Caroline Miller,  Newser Staff

Posted Sep 19, 2009 11:58 AM CDT

(Newser) – They call it "the full Ginsburg" because Monica Lewinsky's lawyer, William Ginsburg, was the first to do the five-fecta of Sunday talk shows back in 1999. What Obama's doing tomorrow is a slightly (if significantly) modified version, Politico notes, with the president swapping out Fox for Univision in the fifth slot. But only eight people have ever pulled it off—including Dick Cheney in 2000 and Hillary Clinton in 2007—and it doesn't always work. John Edwards did it just before losing out as VP nominee in 2004.

Of course Obama has an unfair advantage over other attention seekers: “When you’re the president, you make them come to you,” says CNN’s John King. “Ginsburg had to go to all five studios.” But political pros on both sides of the aisle are warning of overexposure: “More isn’t always more when it comes to a president’s words,” says Clinton press secretary Dee Dee Myers. “This is a mistake they can, and should avoid,” adds Bush counterpart Ari Fleischer. Ginsburg himself got fired a couple of months after starting the whole thing.
 

President Obama talks with '60 Minutes' last week.
President Obama talks with '60 Minutes' last week.   (AP Photo/CBS News, 60 Minutes)
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There is risk associated with this. But it is also a unique opportunity to reach a pretty diverse audience. - White House spokesman Josh Earnest

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COMMENTS
Showing 3 of 28 comments
riffran
Sep 20, 2009 12:57 PM CDT
full ginsberg...lol......just as long as he doen't do a full Monty
chas_m
Sep 20, 2009 10:17 AM CDT
Obama likes his teleprompter almost as much as Bushie and Reagan did, but unlike Bushie, he can still talk when the teleprompter is not on -- as anyone can see via the many, many town hall, debate, and live interview videos of Obama round the web. He's a well-spoken fellow. I know that eats at your soul, and inflames your jealous rage and feelings of inadequacy, but it remains true.
oldgoat
Sep 20, 2009 9:56 AM CDT
Faux viewers don't matter to anybody but the far right. Those are the ones that believe that they love their country more than anybody and that they are the only correct view. That is why idiots like crying Beck is making such a splash. Obama would just be wasting his time going there, so why even bother?

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