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New 'Vooks' Sex Up Books With Video Clips

Video-text hybrids seen as way to keep 21st-century readers interested in books

By Rob Quinn,  Newser Staff

Posted Oct 1, 2009 6:28 AM CDT

(Newser) – Publishers are scrambling to attract readers weaned on video games and social networking by jazzing up a format little-changed since Gutenberg started churning out Bibles in the 15th century. "Vooks" add video segments, either embedded in the text or available online, to electronic books. The hybrids are being created for both nonfiction works and fiction titles like romance writer Jude Deveraux's Promises, one of four new vooks being released by Simon & Schuster today. It  features short videos adding dialogue and atmosphere.

Publishers say the nature of reading is changing and they're doing their best to catch up, although readers—and authors—are split on the merits of the vook. "Reading is one of the few experiences we have outside of relationships in which our cognitive abilities grow,” mystery writer Walter Mosley told the New York Times. “And our cognitive abilities actually go backwards when we’re watching television or doing stuff on computers.”

The title page for Promises, by Jude Devereaux, is one of four online video books being published today by Simon & Schuster.
The title page for "Promises," by Jude Devereaux, is one of four online video books being published today by Simon & Schuster.   (AP Photo/Simon & Schuster)
Publishers are seeking ways to move books forward from the traditional 'words on pages' format.
Publishers are seeking ways to move books forward from the traditional 'words on pages' format.   (©quinn.anya)
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Everybody is trying to think about how books and information will best be put together in the 21st century. You can’t just be linear anymore with your text. - Judith Curr, publisher of Atria Books

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COMMENTS
Showing 3 of 4 comments
Krystle
Oct 1, 2009 12:12 PM CDT
I don't think this will make books more appealing...just as adding tons of text to a video game would probably not interest gamers. Books are already wonderful for a reason, and it's not because they have video capabilities.
Timinator2K
Oct 1, 2009 11:53 AM CDT
Gamers are, at best, dysfunctional literates...and they don't read anyway, so what's the point of "vooks"? FB/Twitter does not count, sorry. Those who are truly literate have no problem reading and using their own imaginations to paint the story in HD in their own minds.
Pragmaticrealism
Oct 1, 2009 2:59 AM CDT
HA! you are wrong about every single generalization you just made. I am a gamer, reader, FB user, and far from dysfunctional. My friends are the same. Try again.

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