Iconic London Paper Goes Free After 182 Years

Owners eliminate cover price as Evening Standard hemorrhages cash
By Jason Farago,  Newser Staff
Posted Oct 2, 2009 4:54 AM CDT
The Evening Standard will become a freesheet this month. It currently sells for about 80 cents a copy.   (©spratmackrel)
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(Newser) – The Evening Standard, London's 182-year-old afternoon newspaper, will become a freesheet later this month in an attempt to pump up the struggling title's circulation. The Standard, purchased by Russian oligarch Alexander Lebedev last year for the fire-sale price of one pound, loses $16 million a year and may fire staff to stay afloat. The move to free distribution comes after Rupert Murdoch's News Corp. closed its own London freesheet, citing unsustainable costs.