Studios Hot (and Bothered) on Twitter

I wonder how well this is going to work. Obviously it'd be stupid to say "Big Media can't do anything, you can't chain twitter down man, twitter is FREEEE!", since there seem to be all sorts of ways to subtly manipulate the group consensus. However the nearest comparable medium, the 'blogosphere', is totally different for reputation management. People stick with their ideological peers, and most people who don't already hate it don't have time to read another person rant about how evil Microsoft is, especially if they're spending 3 pages doing it. But on twitter, not only do you have the ability to see what all sorts of people think, you also don't have to wade through long ramblings about nothing thanks to the 140 character limit. Plus, twitter rewards cleverness over vitriol (or at least unclever vitriol), and its a lot easier to summarize you're point of view with a #microsoftFAIL hashtag and use the rest for details. I'm sure there's some ideological clumping, but when you can sort what you read by topic you are much more likely to get different from your own than when you sort by author (as with blogs). I'm not saying Hollywood and the media at large won't be able to manage this, just that it might be hard and I'm looking forward to seeing how they do it. Reply