Cookie and Modern Bride are getting the ax, but it's Conde Nast's shuttering of Gourmet that has floored and disappointed readers and non-readers alike. That includes Fast Company's Kate Rockwood, who shares a few ideas for keeping America's oldest food magazine alive—in some form.
- Move to television: One show (Gourmet's Diary of a Foodie) already airs on PBS, and another (Gourmet's Adventures with Ruth) is in the works.
- Turn to travel: The glossy's food writers regularly hit the road. "Why not send mag fans packing as well, with Gourmet-branded travel trips?"
- Ask Whole Foods for a rescue: The organic grocer already sells Gourmet; "why not fold the title into the company? It would keep the magazine alive and up the grocery store's culinary cred."
- Let fans take charge: Wiki recipes are gaining steam. "Would a massive Gourmet-branded wiki site sate fans' hunger for the curated content—or feed it?"