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The New Video Gamer Is a Chick

Females now constitute 40% of players

By Jason Farago,  Newser Staff

Posted Oct 13, 2009 8:23 AM CDT

(Newser) – In 2001, women and girls constituted just 12% of video gamers; now, fully 40% of game players are female, and the gaming industry has taken notice. EA, Sony, Nintendo, and several other companies are rolling out new products catering to girls, from a dancing game to a Hannah Montana adventure packaged with a lilac PSP. Where only a few years ago girls' games were considered marginal, now they're a key component of publishers' strategies, reports the Wall Street Journal.

Ubisoft was one of the first gaming companies to target girls; in 2005 it introduced Petz, a pet simulation game that's gone on to sell 19 million copies. EA now has a similar game, Littlest Pet Shop, while other makers are concentrating on Wii-style games involving physical fitness. But not all the market's growth has come from female-targeted games—mass market titles like Guitar Hero are doing well among both women and men.

Teen pop stars Aly & AJ play with the newest Littlest Pet Shop video game from EA and Hasbro while appearing at the Hasbro booth at Toy Wishes Holiday Preview in New York, Tuesday, Oct. 7, 2008.
Teen pop stars Aly & AJ play with the newest Littlest Pet Shop video game from EA and Hasbro while appearing at the Hasbro booth at Toy Wishes Holiday Preview in New York, Tuesday, Oct. 7, 2008.   (AP Photo/Ray Stubblebine, Hasbro)
A group of girls compete in EA's Video Game Lounge at the Tween Girl Summit, Saturday, October 10, 2009 in Washington, D.C.
A group of girls compete in EA's Video Game Lounge at the Tween Girl Summit, Saturday, October 10, 2009 in Washington, D.C.   (Photo by William B. Plowman/ AP Images for EA)
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COMMENTS
Showing 3 of 11 comments
Snarfeh
Oct 15, 2009 3:17 AM CDT
Fuuuuuucccckkk...I think subconsciously I put off looking on the external drive because deep down, I knew I had not saved it. The only version I have now is one that is shareware and only provides the first level. You have to pay for the other 2 levels. Sorry for getting both our hopes up....I am determined to find the free one again, though and if I do, I'll let you know...
Snarfeh
Oct 14, 2009 12:22 PM CDT
I found the original Doom online a couple of years ago, but it doesn't work on my laptop because of Vista. I gave my desktop to my parents, but I really need to look through my external hard drive to find that file to put it back on the desktop (I reformatted it) so I can play it when I visit them. The graphics are shit compared to what we see today, but swear to God, when I played it again for the first time after finding it a couple of years ago, my heart pounded when the damn monsters surprised me, just like old times. If I can find it on my external drive, I'll let ya know if you want...
yummines
Oct 14, 2009 1:15 AM CDT
geez, women don't just play games for just girls, they play games that are for everybody like Nintendogs and Wii Sports Resort. also there are many females in competitive gaming playing MMORPG's and FPS games. the female gamer that stands out the most in my mind though is Old Grandma Hardcore (google)

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