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SUNDAY, NOVEMBER 22, 2009
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16

The New Video Gamer Is a Chick

Females now constitute 40% of players

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(Newser) – In 2001, women and girls constituted just 12% of video gamers; now, fully 40% of game players are female, and the gaming industry has taken notice. EA, Sony, Nintendo, and several other companies are rolling out new products catering to girls, from a dancing game to a Hannah Montana adventure packaged with a lilac PSP. Where only a few years ago girls' games were considered marginal, now they're a key component of publishers' strategies, reports the Wall Street Journal.

Ubisoft was one of the first gaming companies to target girls; in 2005 it introduced Petz, a pet simulation game that's gone on to sell 19 million copies. EA now has a similar game, Littlest Pet Shop, while other makers are concentrating on Wii-style games involving physical fitness. But not all the market's growth has come from female-targeted games—mass market titles like Guitar Hero are doing well among both women and men.

Teen pop stars Aly & AJ play with the newest Littlest Pet Shop video game from EA and Hasbro while appearing at the Hasbro booth at Toy Wishes Holiday Preview in New York, Tuesday, Oct. 7, 2008.
Teen pop stars Aly & AJ play with the newest Littlest Pet Shop video game from EA and Hasbro while appearing at the Hasbro booth at Toy Wishes Holiday Preview in New York, Tuesday, Oct. 7, 2008.   (AP Photo/Ray Stubblebine, Hasbro)
A group of girls compete in EA's Video Game Lounge at the Tween Girl Summit, Saturday, October 10, 2009 in Washington, D.C.
A group of girls compete in EA's Video Game Lounge at the Tween Girl Summit, Saturday, October 10, 2009 in Washington, D.C.   (Photo by William B. Plowman/ AP Images for EA)
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16 comments
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Circusdog
Oct 13, 09 9:19 AM CDT
Oh great I can hardly wait for Wii PMS Attack! Reply
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Dr.Gonzo
Oct 13, 09 9:27 AM CDT
and the 3rd person shooter, The Doucher Reply
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Jes
Oct 13, 09 10:24 AM CDT
great. Now, I'll not only have guys in Game Stop looking at me like I don't belong but they'll be looking at me like I ruined Nintendo. Littlest Petshop? Hanna Montana? Fuck that noise. Gimmie the next Final Fantasy title and maybe the new Drake's Fortune. A good game is what interests me and the other gamer girls I know, not a pink game. Reply
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IN RESPONSE:
Snarfeh
Oct 13, 09 11:12 AM CDT
*Little* girls play the pink shit. Big girls like killing bad guys and monsters as much as guys do. I will never forget the first time I saw the original Doom on my brother's first laptop many years ago. I was hooked...
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IN RESPONSE:
Jes
Oct 13, 09 4:55 PM CDT
Ah, I missed Doom! I've always been more of a console gamer. My first shooter was Goldeneye on N64. Nothing like the DK mode cheat for hours of giggly multi-player. Good times, good times.
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+2
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