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SUNDAY, NOVEMBER 22, 2009
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14

Disney Grumpy About 'Ho White' Ads

Aussie ale company rewrites fairy tale

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(Newser) – Once upon a time an Aussie ale company ad turned Snow White into "Ho White," and made Disney officials as angry as wicked witches. The not-so-virginal disheveled beauty blows smoke rings in bed with her little naked buddies including Filthy, Smarmy and Randy in the controversial ad for Jamieson's Raspberry Ale. The tagline on the art that ran online and in liquor stores reads: "Anything but sweet." The ad's internet site disappeared after Ho White's creators had "some contact" with Disney, said a spokesman.

Snow White before she was corrupted.
Snow White before she was corrupted.   (PRNewsFoto/Walt Disney Studios Home Entertainment)
"Ho White" snuggles up with Randy, Filthy and Smarmy and an ad for Jamieson's Raspberry Ale.   (anythingbutsweet.com)
Watch out for the wicked witch.
Watch out for the wicked witch.   (PRNewsFoto/Walt Disney Studios Home Entertainment)
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14 comments
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passinthru
Oct 16, 09 2:37 AM CDT
great taste in beer, poor taste in advertising...at least from disneys perspective anyway. i thought the artwork was pretty dope imo. Reply
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+5
IN RESPONSE:
Spudsy
Oct 16, 09 1:16 PM CDT
So does Disney own Snow White? I thought is was an old fairy tale from centuries ago.
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+3
Vyridian
Oct 16, 09 2:46 AM CDT
I always wondered what she was doing alone in a forest with seven men. Kinda like the Smurfs - a whole village of dudes and one woman? Thank you, Jamieson's, for telling the real story. Reply
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+4
IN RESPONSE:
passinthru
Oct 17, 09 10:40 AM CDT
Smurfett was created by gargamel. she was sent to destroy the smurfs but after finding out that they were about peace she fell in love with them, causing his plan to backfire.
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0
Rembrandt_Q_Einstein
Oct 16, 09 9:53 AM CDT
I have a hard time believing that the ad doesn't fall under fair use. Reply
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+2

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