What Your Beer Says About You

By Nick McMaster,  Newser Staff
Posted Nov 2, 2009 2:36 AM CST
Bottles of Budweiser beer arendisplayed at an outdoor bar in New York City.   (Getty Images)
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(Newser) – People tend to be picky about beer, so "psychographic" research firm Mindset Media conducted surveys to match brands to personality trends. Here's what researchers found, according to Ad Age:

  • Budweiser: Sensible and practical drinkers, but with an anti-authoritarian streak.
  • Bud Light: Unlike regular Budweiser fans, these imbibers are risk-takers, but respect authority.
  • Michelob Ultra: Marked by a sense of superiority, high-self esteem—basically, a high-powered yuppie.

  • Corona: Extroverted, highly sociable people people.
  • Heineken: Immodest, attention-loving, and more likely than most to get the latest mobile phone or drive a sports car.
  • Blue Moon: Socially liberal, prickly toward moral authority, and likely to drive hybrid cars.
  • Abstainers: Uptight, inclined toward Manichean thinking, and overwhelmingly Republican.