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FRIDAY, NOVEMBER 20, 2009
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 RACE TO THE BOTTOM 
3

Retailers Sell Flicks Online at Less Than Cost

Big-box giants drop price of 10 hottest DVD titles to $10

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(Newser) – Wal-Mart has spurred an online DVD price war by dropping prices on 10 must-have movies to just $10, which analysts agree is below wholesale cost. “We remain committed to offering our customers the lowest prices online at Walmart.com, and will continue to adjust our pricing accordingly,” a company spokesman tells the Wall Street Journal. Says a Target rep: “We are planning to match.” Amazon had no comment, but its prices speak volumes.

Customers shop for movies at a Wal-Mart Supercenter.
Customers shop for movies at a Wal-Mart Supercenter.   (AP Photo)
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3 comments
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Thinker
Nov 6, 09 12:20 PM CST
Censored? You bet. Family values and all ... Reply
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Nwambe
Nov 6, 09 12:22 PM CST
Well, if people aren't going to buy legit DVDs from Wal-Mart at $10 a pop, the movie industry can't complain about piracy. Either release movies that are worth it, or quit bitching :P Reply
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IN RESPONSE:
zackmasson
Nov 7, 09 7:05 PM CST
Hell yes!!! thank you!
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