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Retailers Sell Flicks Online at Less Than Cost

Big-box giants drop price of 10 hottest DVD titles to $10

By Harry Kimball,  Newser Staff

Posted Nov 6, 2009 10:42 AM CST

(Newser) – Wal-Mart has spurred an online DVD price war by dropping prices on 10 must-have movies to just $10, which analysts agree is below wholesale cost. “We remain committed to offering our customers the lowest prices online at Walmart.com, and will continue to adjust our pricing accordingly,” a company spokesman tells the Wall Street Journal. Says a Target rep: “We are planning to match.” Amazon had no comment, but its prices speak volumes.

Customers shop for movies at a Wal-Mart Supercenter.
Customers shop for movies at a Wal-Mart Supercenter.   (AP Photo)
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COMMENTS
Showing 3 of 3 comments
zackmasson
Nov 8, 2009 1:05 AM CST
Hell yes!!! thank you!
Nwambe
Nov 6, 2009 6:22 AM CST
Well, if people aren't going to buy legit DVDs from Wal-Mart at $10 a pop, the movie industry can't complain about piracy. Either release movies that are worth it, or quit bitching :P
Thinker
Nov 6, 2009 6:20 AM CST
Censored? You bet. Family values and all ...

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