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World's Most Valuable Models

From Gisele, Kate, and Adriana to some you've never heard of

By Evann Gastaldo,  Newser Staff

Posted Nov 17, 2009 11:35 AM CST

(Newser) – Even supermodels are making less money these days. The Daily Beast came up with a formula to determine which are the most valuable, based on everything from runway work (weighed 10%) to cover appearances (10%) to income from contracts (40%):

  1. Gisele Bündchen: She no longer walks the runway, but an avalanche of endorsements, from the likes of Max Factor, Dior, and Versace, bring in an estimated $25 million.
  2. Kate Moss: At 35, she still snagged six covers last year...and a reported $8.5 million.

  1. Adriana Lima: She’s been a Victoria’s Secret Angel for nearly a decade now, no doubt helping her earn $8 million.
  2. Doutzen Kroes: She became a Victoria’s Secret Angel last year after doing high-profile ads for Dolce & Gabbana and Versace; she now rakes in $6 million.
  3. Daria Werbowy: You may not know her name, but you know her as the face of Lancôme, a gig that contributes to the $4-plus million she'll make this year.
  4. Alessandra Ambrosio: A longtime Victoria’s Secret model, one of her new gigs is a Brazilian campaign that used to belong to Gisele. Annual take: $6 million.
For the complete list, click the link at right.

Top model Gisele Bundchen wears a creation by Colcci during the Sao Paulo Fashion Week in Sao Paulo, Wednesday, June 17, 2009.
Top model Gisele Bundchen wears a creation by Colcci during the Sao Paulo Fashion Week in Sao Paulo, Wednesday, June 17, 2009.   (AP Photo/Nelson Antoine)
British model Kate Moss, seen on the red carpet, at a Vogue China event,  in Beijing, China, Saturday, Dec. 6, 2008.
British model Kate Moss, seen on the red carpet, at a Vogue China event, in Beijing, China, Saturday, Dec. 6, 2008.   (AP Photo/ Elizabeth Dalziel)
Victoria's Secret model Adriana Lima arrives for an event sponsored by Louis Vuitton celebrating the 40th anniversary of the lunar landing at the Museum of Natural History, July 13, 2009 in New York.
Victoria's Secret model Adriana Lima arrives for an event sponsored by Louis Vuitton celebrating the 40th anniversary of the lunar landing at the Museum of Natural History, July 13, 2009 in New York.   (AP Photo/Jason DeCrow)
Victoria's Secret model Doutzen Kroes arrives for the 13th annual Webby Awards Monday, June 8, 2009 in New York.
Victoria's Secret model Doutzen Kroes arrives for the 13th annual Webby Awards Monday, June 8, 2009 in New York.   (AP Photo/Jason DeCrow)
Model Daria Werbowy poses with her star at an unveiling ceremony for Canada's Walk of Fame in Toronto on Saturday, Sept.  6, 2008.
Model Daria Werbowy poses with her star at an unveiling ceremony for Canada's Walk of Fame in Toronto on Saturday, Sept. 6, 2008.   (AP Photo/The Canadian Press, Frank Gunn)
Alessandra Ambrosio arrives at the Los Premios MTV 2009 on Thursday, Oct. 15, 2009, at the Gibson Amphitheatre in Universal City, Calif.
Alessandra Ambrosio arrives at the "Los Premios MTV 2009" on Thursday, Oct. 15, 2009, at the Gibson Amphitheatre in Universal City, Calif.   (AP Photo/Chris Pizzello)
Leading Italian jewelry designer Roberto Coin has signed on with advocate, entrepreneur and model Christy Turlington Burns for a second time to shoot his upcoming advertising campaign for 2009-2010.
Leading Italian jewelry designer Roberto Coin has signed on with advocate, entrepreneur and model Christy Turlington Burns for a second time to shoot his upcoming advertising campaign for 2009-2010.   (PRNewsFoto/Roberto Coin)
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COMMENTS
Showing 3 of 4 comments
Cailtach
Nov 18, 2009 3:27 AM CST
Ugh, Gisele Bundchen is butt-ugly.
cornelison
Nov 17, 2009 10:00 AM CST
Doutzen is a natural beauty. Lily Cole is my favorite redhead and she's very intelligent too. I'm a fan of Jessica Stam, Vlada Roslyakova and Caroline Trentini.
cognitivefilter
Nov 17, 2009 7:46 AM CST
the victoria's secret models DO NOT AGE. how??

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