Owner Accor will take top properties into luxury market
(NEWSER) - Add Sofitel to Louis Vuitton, Cartier, and Hermès—France's most luxurious brands. At least that is what its owner, Accor, wants to do. Accor plans to take the best of its 182 Sofitels up market, dumping 35 of the less felicitious Sofitels into a new brand called Pullman. With some polish and what the Financial Times calls “le French touch,” Accor hopes to raise room rates. More»