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Salvation Army Takes Plastic

Charity tests 'cashless kettle' program

By Nick McMaster,  Newser Staff

Posted Nov 23, 2009 5:55 PM CST

(Newser) – The Salvation Army's red kettles that collect holiday donations—a symbol for over 100 years—are getting an update. Numerous sites across the country will take credit cards this year as part of a pilot program dubbed "cashless kettles." Earlier tests suggest that the program has promise: in Dallas-Fort Worth last year, the average donor using a credit card gave $14, while cash contributors gave $2.

"We've been doing these kettles in Charlotte for 105 years, and for 105 years, they haven't changed," the Salvation Army's director of development tells the Charlotte Observer. "But we live in a time when a lot of us are carrying less cash, and we need to offer other options."

FILE - In this Nov. 2, 2009 file photo, a customer swipes a MasterCard debit card through a machine while checking-out at a shop in Seattle.
FILE - In this Nov. 2, 2009 file photo, a customer swipes a MasterCard debit card through a machine while checking-out at a shop in Seattle.   (AP Photo/Elaine Thompson, file)
Salvation Army Soldier Daniel Aherns collects donations on 5th Ave. at Rockefeller Center, Monday, July 13, 2009 in New York.
Salvation Army Soldier Daniel Aherns collects donations on 5th Ave. at Rockefeller Center, Monday, July 13, 2009 in New York.   (AP Photo/Mary Altaffer)
Donald Baca, right, drops money into a Salvation Army red kettle as bell ringer Mark Pearson looks on in downtown Seattle Wednesday, Dec. 17, 2008.
Donald Baca, right, drops money into a Salvation Army red kettle as bell ringer Mark Pearson looks on in downtown Seattle Wednesday, Dec. 17, 2008.   (AP Photo)
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COMMENTS
Showing 3 of 3 comments
Derni
Nov 24, 2009 12:41 PM CST
Perhaps you could have a marketing firm and company develop a credit card machine that looks like a kettle-or give away a bag of "kettle corn" to anyone that donates $10 ormaore-plastic is the thing...cehcks will be the next to go...
Count-Spatula
Nov 24, 2009 4:39 AM CST
Yes, give money to this organization that thinks helping the homeless and persecuting gays are equally important.
schmidtkoff
Nov 24, 2009 3:07 AM CST
silly me - i thought they were taking plastic as in bottles etc. to be recycled!

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