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YouTube Weighs Subscription Fees

Payment option considered for premium content

By Rob Quinn,  Newser Staff

Posted Dec 16, 2009 4:48 AM CST

(Newser) – YouTube is considering offering users a "you pay" subscription option that would give them access to premium TV shows and movies, according to a Google exec. The site is keen to expand its ties with Hollywood and show more full-length programs, but some content wouldn't be available under its current advertising model, David Eun tells Reuters.

Eun says that advertising will remain YouTube's main source of income and the company expects to see a surge in ad money next year. "If we just continued to focus on our advertising model that would be enough opportunity to create meaningful revenue," Eun says. "The biggest opportunity today is advertising and we've just begun to scratch the surface."

YouTube is the most visited video site in the US, but many analysts believe rival Hulu's full-length shows represent the future of the business.
YouTube is the most visited video site in the US, but many analysts believe rival Hulu's full-length shows represent the future of the business.   (AP Photo/Cameron Bloch)
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We're making some interesting bets on long-form content; not all content is accessible to us with the advertising model. - David Eun, Google's vice-president
of content partnerships

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COMMENTS
Showing 3 of 7 comments
DontLikeYou___
Dec 16, 2009 6:37 AM CST
Agreed.
Snarfeh
Dec 16, 2009 4:51 AM CST
I don't want to steal content. Hell, I don't keep movies or shows on my pc anyway. I prefer to simply watch streaming content. I have no desire to keep it. I'm willing to pay, but only reasonable prices. Cable screwed up by failing to offer a la carte packages where you could pick and choose the channels you want. Now internet sites want to replicate that screw up and expect me to pay for it? Nah...nope...not happening. I'd rather have free access with then pay-per-view and it must be reasonably priced. Actually, it makes sense to continue providing free access with registration. At least, people keep seeing the ads on user generated content even if they don't buy a tv show or movie, IF the user generated stuff doesn't move to another site as a result. And since some user generated material might be stabs at making something serious, set time limits for when a video becomes pay per view. If it's longer than, say, 10 minutes. I can presently, without registration, watch tv shows on a particular internet video channel until I have watched 74 minutes. Then I get a message that I must wait at least an hour before I can again watch 74 minutes. I only have one TV show that I watch via this channel, so this works just fine for me. There are other sites with options that work for me, so youtube can stick it up their...tube...for all I care....
Fondue
Dec 16, 2009 3:03 AM CST
Would these tv shows be exclusive to YT? Otherwise, why would anyone that already pays for cable/satellite service pay again to watch something that will probably run on air again?
 

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