YouTube is considering offering users a "you pay" subscription option that would give them access to premium TV shows and movies, according to a Google exec. The site is keen to expand its ties with Hollywood and show more full-length programs, but some content wouldn't be available under its current advertising model, David Eun tells Reuters.
Eun says that advertising will remain YouTube's main source of income and the company expects to see a surge in ad money next year. "If we just continued to focus on our advertising model that would be enough opportunity to create meaningful revenue," Eun says. "The biggest opportunity today is advertising and we've just begun to scratch the surface."