Kim Kardashian Rakes in $10K Per Tweet
No matter how great those online ads are, celebs still rule
By Harry Kimball, Newser Staff
Posted Dec 22, 2009 1:26 PM CST
Kim Kardashian shills for Carl's Jr.   (AP Photo)

(Newser) – In examining an Advertising Age slideshow on online ad rates, one of the things that caught Joe Coscarelli's—and no doubt most readers'—attention is that Kim Kardashian earns a whopping $10,000 per tweet when she shills for companies. Kardashian, who has 2.7 million followers, earns such big bucks by hooking up with the company Ad.ly, which helps celebrities make money off their Twitter accounts. Generally, they're limited to one such commercial tweet per day.

But ten grand? "As depressing as that reality is, it speaks to the shakiness of the whole" online advertising system, writes Coscarelli at Mediaite. "No matter how focused the content or how technologically advanced the pop-out, screen-hogging spots are, a simple link from a celebrity spokesperson brings in more for far less work. Does that mean that online content is worthless? More likely, it just means the system is broken—or at least, not the way of the future. Or so we hope."

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Showing 3 of 18 comments
matteo
Dec 28, 2009 11:16 AM CST
the problem is that if you are a company and care to reach her audience they are not probably selling something essential or useful ...the bigger problem is that someone with no reason to be famous makes more money than any researcher, teacher, etc, people with brains in other words ....
sidewinder
Dec 24, 2009 12:04 PM CST
Maybe the pay czar should limit her to $1.98 per tweet.
Spudsy
Dec 23, 2009 2:04 AM CST
As I recall, it wasn't the fucking on tape that got her the fame. It was the golden shower. So, why would I want this piss covered chick to endorse my product? I am feeling really old right now.