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Taco Bell Unveils Jaredesque Diet

But experts are skeptical about 'Christine' and 'Drive-Thru Diet'

By Harry Kimball,  Newser Staff

Posted Dec 29, 2009 1:15 PM CST

(Newser) – Want to lose weight? Then run for the border, hit Taco Bell’s Drive-Thru Diet menu, and knock off 54 lbs in two years. Or at least that’s what happened to Christine, a Jared Fogle knockoff featured in new Taco Bell ads as a devotee of the chain's Fresco items. Though the spots feature all the disclaimers—her weight loss is “exceptional,” the taco treats were part of a larger effort, don’t call the Drive-Thru Diet a diet—diet experts are largely unhappy, ABC News reports.

“Most people hoping to 'be' Christine will be very disappointed, just as most Jared wannabes are,” says an expert who still generally approves of the healthier options, which generally have less fat. Another dietitian is not so kind. “This is preposterous,” she says. This is the same company “that has systematically encouraged people to eat between meals with their 4th meal campaign.” And sure, the ad has caveats, a doctor says, “but I bet many people can't recall hearing that the first time they see or hear this spot.”

The campaign's website.
The campaign's website.   (Taco Bell)
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COMMENTS
Showing 3 of 14 comments
NxBigmouthery
Dec 30, 2009 2:43 AM CST
What if you walked there and back?
BlahBlahBlah
Dec 30, 2009 2:24 AM CST
Hell yeah, that is how I am gonna loose weight!
Robert_Dada
Dec 29, 2009 9:43 AM CST
This is an already used tactic by a large food corporation to convince people to ingest toxic 'food' and believe that it is truly good for them.

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