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American Apparel Wants Your Butt

Clothing chain launches disturbing search for derriere model

By Evann Gastaldo,  Newser Staff

Posted Jan 29, 2010 10:28 AM CST

(Newser) – American Apparel’s latest disturbing bid for publicity is ... the search for America’s Next Bottom Model. The clothing chain is asking ladies to submit photos of their booties—clad in, what else, American Apparel products—which will then be rated by, well, everyone who clicks here. Your votes won’t determine the actual winner (American Apparel will do that), but they will determine the top 10 contestants, who will win a big $300 worth of the brand’s goodies, New York reports.

A screen shot from the American Apparel website shows off the butts submitted so far.
A screen shot from the American Apparel website shows off the butts submitted so far.   (American Apparel)
Yep, American Apparel wants your butt.
Yep, American Apparel wants your butt.   (American Apparel via BlackBook)
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The top ten contestants will win a 'grab bag' of AA stuff valued at $300. That ought to consist of what? Two gold lamé jumpsuits and a few scrunchies nowadays? - Amy Odell

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COMMENTS
Showing 3 of 21 comments
sidewinder
Jan 30, 2010 11:08 AM CST
Damn, 6those White house state dinners used to be classier.
deezy
Jan 30, 2010 9:14 AM CST
"Clothing chain launches disturbing search for derriere model ?" Whats disturbing about the best part of the female body ? rock on American Apparel
BeatBlaster
Jan 30, 2010 7:06 AM CST
With the attitude you have I can't believe you're married. That's just me though.

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