American Apparel Wants Your Butt

Clothing chain launches disturbing search for derriere model
By Evann Gastaldo,  Newser Staff
Posted Jan 29, 2010 10:28 AM CST
A screen shot from the American Apparel website shows off the butts submitted so far.   (American Apparel)
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(Newser) – American Apparel’s latest disturbing bid for publicity is ... the search for America’s Next Bottom Model. The clothing chain is asking ladies to submit photos of their booties—clad in, what else, American Apparel products—which will then be rated by, well, everyone who clicks here. Your votes won’t determine the actual winner (American Apparel will do that), but they will determine the top 10 contestants, who will win a big $300 worth of the brand’s goodies, New York reports.

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