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Microsoft Goes Incognito to Attack Google

Hires PR firm to build opposition to merger; its name is disguised

By Jonas Oransky,  Newser Staff

Posted Sep 24, 2007 1:13 PM CDT

(Newser) – Microsoft quietly hired Burson-Marsteller to rally opposition to Google’s proposed acquisition of online ad networker DoubleClick—and some are rankled that the software giant’s name was kept out of the pitches. The PR firm sought to convince key players the deal would hamper Internet competition and impact privacy rights, the Journal reports.

Though Microsoft claims its opinions are widely known, the pitches it bought were unattributed; some targeted organizations were angered by the hidden role. The Journal, which was itself contacted by the firm, notes Microsoft faced similar campaigns by its rivals as it grew in the 90s. It says the company “has good reason to operate below the radar,” as a European Court just upheld a ruling that Microsoft abused its own near-monopoly.

(FILES)Waiters catering a reception at the Google stand, work...
(FILES)Waiters catering a reception at the Google stand, work...   (Getty Images)
Microsoft Corp. Chairman Bill Gates speaks at Launch Tour 2007 in Seattle, to tout the release of Microsoft Windows Vista in this Feb. 26, 2007 file photo. Forbes magazine releases its annual rankings of the nation's wealthiest individuals on Thursday, Sept. 20, 2007. (AP Photo/Ted S. Warren, file)
Microsoft Corp. Chairman Bill Gates speaks at "Launch Tour 2007" in Seattle, to tout the release of Microsoft Windows Vista in this Feb. 26, 2007 file photo. Forbes magazine releases its annual rankings...   (Associated Press)
Microsoft lawyer Brad Smith holds the EU high court judgement in his hands as he gives a press conference in Brussels, Monday, Sept. 17, 2007. A European Union court rejected Microsoft Corp.'s appeal of a landmark antitrust ruling and record 497 million (US$613 million) fine on Monday, a resounding...
Microsoft lawyer Brad Smith holds the EU high court judgement in his hands as he gives a press conference in Brussels, Monday, Sept. 17, 2007. A European Union court rejected Microsoft Corp.'s appeal...   (Associated Press)
Microsoft Chairman Bill Gates speaks during a ceremony in Bucharest, Romania, in this Thursday Feb.1 2007 file photo. A European Union court on Monday, Sept. 17, 2007,  squashed Microsoft Corp.'s legal challenge to a landmark antitrust ruling and record fine, a resounding victory for the EU that confirms...
Microsoft Chairman Bill Gates speaks during a ceremony in Bucharest, Romania, in this Thursday Feb.1 2007 file photo. A European Union court on Monday, Sept. 17, 2007, squashed Microsoft Corp.'s legal...   (Associated Press)
Samuel Widmann, Head of Google Maps and Google Earth gestures during a presentation of Google Earth Sky at the planetarium in Hamburg, Germany, on Wednesday, Aug. 22, 2007. Google Earth on Wednesday introduced the new feature Sky, a virtual telescope which enables Internet users to see more than 100 million...
Samuel Widmann, Head of Google Maps and Google Earth gestures during a presentation of "Google Earth Sky" at the planetarium in Hamburg, Germany, on Wednesday, Aug. 22, 2007. Google Earth on Wednesday...   (Associated Press)
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