Madonna to Design Teen Fashion Line

Pop star's daughter Lourdes inspires label for Macy's
By Nick McMaster,  Newser Staff
Posted Mar 10, 2010 4:58 PM CST
U.S. pop star Madonna and her daughter Lourdes shake hands with residents in the village of Magwelo on the outskirts of Lilongwe, Malawi, Sunday March 29, 2009.    (AP Photo/Tsvangirayi Mukwazhi)
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(Newser) – Madonna will launch a fashion line for kids inspired by her 13-year-old daughter, Lourdes. The pop queen has engineered a fashion deal that will give her a stake in labels like Candie's, Rampage, and Ed Hardy through the acquisition of the firm Iconix by her company MG Icon. This could mean seeing Madonna's influence on a number of brands and products, but the teen line, which has an exclusive deal with Macy's, is her focus for now.

The new brand will start with apparel, footwear, handbags, and jewelry. Lourdes' input is key to the line's aesthetic: "Lourdes has an incredible sense of style," Macy's chief merchandising officer tells New York.

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