China Busts Push-Up Bra Ads
Party's over as Communist bigs see red over racy spots
By Caroline Miller,  Newser Staff
Posted Oct 1, 2007 9:44 AM CDT
"Every television advertisement management bureau and television station must strengthen their political consciousness and responsibility toward society," Tian Jin, deputy head of the regulator, was quoted...   (Shutterstock.com)
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(Newser) – China has banned racy TV commercials for push-up bras and other provocative underwear in advance of a major Communist Party meeting next month. Advertising outlets must "strengthen their political consciousness and responsibility toward society," warned the state agency that polices the media. Sex toys are off the approved list, too.

The edict is the latest in a wave of stringent new measures, including banning reality shows featuring sex changes and plastic surgery, and talent contests during prime-time. The housecleaning is apparently in preparation for the 17th Communist Party congress, held every five years to pick national leaders and set policy.