Bieber Fever is everywhere—and it’s not just tween girls who are susceptible to it. No, even their male counterparts love Justin Bieber…or his hair, at least. Six out of every 10 boys want “the Bieber” when they come into her salon, one stylist tells the New York Times, though they’re too embarrassed to ask for it by name. “Don’t tell my mom,” one said after showing her a picture of the heartthrob.
And they’re willing to pay: Though some salons will do the long cut with side-combed bangs for $29.95, higher-end places are charging up to $150—and one 14-year-old even paid $175 to have his hair chemically straightened. Was it worth it? “Girls always play with it in class,” he says. “It’s kind of frustrating sometimes. I’m trying to skateboard and they want to touch my hair.”