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'Halo 3' Hits $300M in Sales

Microsoft hoping franchise will help it win the console wars

By Nick McMaster,  Newser Staff

Posted Oct 4, 2007 4:11 PM CDT
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(Newser) – Video-game phenomenon "Halo 3" earned more than $300 million in global sales during its first week, Microsoft announced today. Although specific figures were not released, the Wall Street Journal reports, the game surely also drove up sales of its Xbox 360 console, which previously had been flagging in competition with Nintendo's Wii and Sony's PlayStation 3 systems.

"'Halo' is truly a cultural phenomenon, and the launch of 'Halo 3' is an important milestone for Xbox 360 and for video games as entertainment and as an art form," Microsoft chairman Bill Gates said. Microsoft also announced that 2.7 million people—a third of total membership—have played 'Halo 3' in online multiplayer gaming via the company's Xbox Live service.

Microsoft Corp. Chairman Bill Gates (AP Photo/Ted S. Warren, file)
Microsoft Corp. Chairman Bill Gates (AP Photo/Ted S. Warren, file)   (Associated Press)
This image provided by publisher Microsoft Corp., shows Master Chief, the protagonist in the new video game Halo 3. In this third and final chapter in the series, Master Chief must save the galaxy from a host of evil aliens. (AP Photo/Microsoft)
This image provided by publisher Microsoft Corp., shows Master Chief, the protagonist in the new video game "Halo 3." In this third and final chapter in the series, Master Chief must save the galaxy from...   (Associated Press)
This image from the new hot game Halo 3, was provided by its publisher, Microsoft. Xbox 360 gamers spent more than $170 million on Halo 3 during its first 24 hours on sale. (AP Photo/Microsoft)
This image from the new hot game "Halo 3," was provided by its publisher, Microsoft. Xbox 360 gamers spent more than $170 million on "Halo 3" during its first 24 hours on sale. (AP Photo/Microsoft)   (Associated Press)
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