LCD Flat Screens Get Flatter
Big screens are out, and flat screens are flatter than ever
By Zach Samalin,  Newser Staff
Posted Oct 4, 2007 2:33 PM CDT
Worker looks at a display of giant LCD TVs by Japanese electronics...   (Getty Images (by Event))
camera-icon View 3 more images

(Newser) – Much like modeling, electronics companies are now competing to make LCD TVs thinner and thinner, Computerworld reports. Sony is leading the way with its release Monday of the world's first organic light-emitting diode (OLED) television, boasting a screen just 3mm thick. Competitors Hitachi, Sharp, and JVC are close behind, with new prototypes bent on shaving a few millimeters off.

Meanwhile, big screen TVs are on the way out; a $35,000 70" Sony TV went largely ignored at the Createc technology exposition in Japan this week. Backlights are the crucial element in thinning out screens, and most companies are keeping their techniques secret. OLED materials light up when electrical current is applied, and do not need backlights.