Dove Wants 'Real' Beauties ...With 'Flawless' Skin
Apparently 'real' women don't have scars
By Evann Gastaldo, Newser Staff
Posted Jun 28, 2010 12:30 PM CDT
This isn't an image from the Dove Real Beauty campaign, but it may as well be...   (Shutter Stock)

(Newser) – Dove is all about “Real Beauty”—but its next “real” campaign is only open to women with “flawless skin.” Odd, since the campaign is supposed to “make a statement about all the unrealistic images of women the world is bombarded with daily,” writes Amy Odell in New York. Dove posted an ad on Craigslist looking for “REAL WOMEN ONLY!” (reality show participants need not apply) before revealing requirements like “beautiful hair and skin,” “nice bodies,” and “no scars.”

“The emphasis on being ‘real’ but also being totally flawless is somewhat hilarious and tragic,” writes Hortense on Jezebel. “There is something very gross about all of this, if this ad is legit, in that it speaks to a somewhat creepy trend of casting 'real women' to represent ‘the rest of us’ while still adhering to strict representations of what is traditionally considered beautiful.”

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Showing 3 of 16 comments
Jun 28, 2010 10:42 PM CDT
Teeth required?
Jun 28, 2010 9:55 PM CDT
Why is the advertising agency doing the Dove "Real Beauty" campaign suddenly became hypocritical in their search for real women? The world may never know...
Jun 28, 2010 4:41 PM CDT
Isn't that what "airbrushing" is for? Nobody has "flawless" anything. This is just another manipulative corporate campaign to make the gullible think that Dove is "authentic" and "cares about the harmful message the media give our young girls". I call bullshit.