Women Are Better Beer Tasters

So says MillerCoors, which has a lot riding on it
By John Johnson,  Newser Staff
Posted Jul 3, 2010 12:10 PM CDT
Women may have a better sense of what makes a good pint of beer.   (Shutterstock)
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(Newser) – Men guzzle way more beer, but women seem to have a better nose for it. One major brewer—SABMiller, which makes Miller and Coors, among other brands—has concluded that women are better able to discern when a batch is skunky or just right, and as a result, the company has beefed up its arsenal of female tasters, reports the Wall Street Journal.

"We have found that females often are more sensitive about the levels of flavor in beer," says the company's chief brewer. Other big beer-makers haven't gone quite that far, though Carlsberg notes that women outperformed men at this year's tastings. That "surprised us," says a quality official. One female bargoer sums it up" "I think we have a better sense of what tastes better in all aspects," she says. "Food, clothes, beer."

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