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Chick-Flick Trailers Tweaked Toward Men

Studios hope to draw in the guys, too

By RaptorFan,  Newser User

Posted Jul 24, 2010 10:29 AM CDT | Promoted on Newser Jul 24, 2010 12:56 PM CDT

(User Submitted) – Making a chick-flick can attract a large audience. But why not try to make them "boyfriend worthy"? Hollywood studios are doing just that by modifying titles, trailers, and marketing in general so as not to alienate men. Case in point: The Twilight Saga: Eclipse trailer is intentionally manly, and doesn't focus on love triangles. Male audiences for the vampire drama are approaching 35%.

Not everyone thinks this is positive. One communications professor who has written a book on the Twilight phenomenon laments that Hollywood may be missing a long-term opportunity to “develop the terms for future female franchises.” Read the full article in the Kansas City Star.

Kristen Stewart and James Pattinson are shown in a scene from The Twilight Saga: Eclipse.
Kristen Stewart and James Pattinson are shown in a scene from "The Twilight Saga: Eclipse."   (AP)
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COMMENTS
Showing 2 of 2 comments
Sphinx
Jul 25, 2010 6:46 AM CDT
Kill Bill is a "female franchise." Twlight is Harry Potter if it was a Harlequin romance.
CHRiSTFELD
Jul 24, 2010 1:06 PM CDT
I'll never forget my brother years ago making the case that Titanic was a guy flick and chick flick rolled into one. "It has something for everyone," he claimed. ('Something for everyone with a room-temp IQ,' I thought to myself.)

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