Chick-Flick Trailers Tweaked Toward Men

Studios hope to draw in the guys, too
By Steve Vivian,  Newser User
Posted Jul 24, 2010 10:29 AM CDT
Promoted on Newser Jul 24, 2010 12:56 PM CDT
Kristen Stewart and James Pattinson are shown in a scene from "The Twilight Saga: Eclipse."   (AP)

(User Submitted) – Making a chick-flick can attract a large audience. But why not try to make them "boyfriend worthy"? Hollywood studios are doing just that by modifying titles, trailers, and marketing in general so as not to alienate men. Case in point: The Twilight Saga: Eclipse trailer is intentionally manly, and doesn't focus on love triangles. Male audiences for the vampire drama are approaching 35%.

Not everyone thinks this is positive. One communications professor who has written a book on the Twilight phenomenon laments that Hollywood may be missing a long-term opportunity to “develop the terms for future female franchises.” Read the full article in the Kansas City Star.

My Take on This Story
Show results without voting  |