Coke Admits Vitaminwater Health Claims Are Bogus

Its odd defense: Who could possibly believe such things?
By John Johnson,  Newser Staff
Posted Aug 5, 2010 6:09 PM CDT
Updated Aug 8, 2010 5:45 PM CDT
Bottles of Vitaminwater on display.   (AP Photo/Mark Lennihan)
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(Newser) – John Robbins is taken aback by Coca-Cola's "staggering feat of twisted logic:" Forced to defend itself in court against charges that its vitaminwater makes false health claims, the company didn't even attempt to back them up. Instead, it asserted that "no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage." This, despite the small fortune it spends to convince people otherwise.

"Does this mean that you'd have to be an unreasonable person to think that a product named 'vitaminwater,' a product that has been heavily and aggressively marketed as a healthy beverage, actually had health benefits?" asks Robbins at the Huffington Post. "Or does it mean that it's okay for a corporation to lie about its products, as long as they can then turn around and claim that no one actually believes their lies?" As the suit continues, remember this: Vitaminwater is essentially sugar water. If you want a healthier beverage, try just water.

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