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Why All Movies With Smoking Should Be Rated R

If it will cut down on teen smoking, why wouldn't we?

By Evann Gastaldo,  Newser Staff

Posted Aug 28, 2010 9:18 AM CDT

(Newser) – Between 2005 and 2009, tobacco use in top-grossing movies declined by almost half—and that same time period also showed a notable decline in the number of high school students trying cigarettes. Coincidence? Probably not—which is why the CDC is calling for all films with tobacco use to be rated R. The MPAA’s response to this request was to point out that, since May 2007, a full three-quarters of movies depicting smoking were rated R.

“Still, that means about one-quarter of such films could be seen by teens or even younger,” writes Clayton Jones in the Christian Science Monitor. “With the evidence so clear that Hollywood is guilty of encouraging an addiction with such harm, why does it still not impose an R rating for all movies with tobacco use?”

Movies with smoking should be rated R, according to the CDC.
Movies with smoking should be rated R, according to the CDC.   (Flickr)
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COMMENTS
Showing 3 of 42 comments
FilmEcon101
Sep 1, 2010 10:40 PM CDT
The MPAA has never substantiated to public health officials or state attorneys general its claims that most movies with smoking are already rated R. Independent analysts at the University of California maintain that more than half (53%) of the 216 films with smoking released nationally to theaters May 2007 - May 2010 are rated PG and (mainly) PG-13. The MPAA's habit of downplaying tobacco content — for instance, it gave only one in six youth-rated films with smoking tobacco "descriptors" since 2007 — may mislead parents into thinking that all unlabeled films are smokefree and safe for kids. They're not. For the peer-reviewed science, commercial history, and widely endorsed policy solutions to on-screen smoking, see www.smokefreemovies.ucsf.edu.
Nope, sorry.
Aug 29, 2010 1:15 PM CDT
Correlation does not prove causation. The societal view of cigarette smoking has changed in general and this is due to multiple factors, not the least of which is the now common knowledge of exactly how bad it is for you and the lengths that the corporate heads went to in order to hide it from consumers. Hollywood may mirror that change, but it can't be assumed to have caused the change.
red_ox
Aug 29, 2010 12:43 PM CDT
The reasoning used is based on a logical fallacy.
 

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