Experts Clean Up Your Online Image (For a Fee)
Yes, it's now a career field
By John Johnson,  Newser Staff
Posted Aug 26, 2010 6:19 PM CDT
The Internet doesn't forget.   (Shutterstock)

(Newser) – Introducing a budding new career choice: Internet Reputation Manager. If you're worried about what people will find when they Google your name, there's a growing number of businesses ready to polish your digital image, the Boston Globe reports. The fees run from $2,000 to $10,000 at one such firm, while another charges a monthly fee for constant vigilance in counteracting the negative.

One of the professional tricks of the trade is making sure that if any unwanted material does surface on a Google search, it doesn't show up on the first two pages. Another is to work with the various personal search databases out there to remove clients' names and personal info. Why does this matter? Because employers check out social media profiles when hiring (see here), though not so much in Germany (see here).