Diageo

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SEC Wants to Know If Giant Booze Maker Spiked Sales

Diageo says it's cooperating with SEC's requests for information

(Newser) - British booze giant Diageo is feeling the burn in the US: The Securities and Exchange Commission is investigating claims that company sent American distributors more inventory than they requested, which would have allowed it to record a false spike in sales, the Guardian reports. Diageo tells the Wall Street Journal... More »

World's Biggest Booze Maker Adds Nutrition Labels

Smirnoff, Guinness to come with calorie counts

(Newser) - There aren't many vitamins in vodka, but Smirnoff maker Diageo plans to add nutrition and calorie-count labels like those found on food to its drinks anyway, in what it says is a first in the industry. The company—the world's biggest spirits maker—says it plans to work... More »

Vodka Wins Protected Status

Meaning the watered-down spirit 'Vodkat' is out of luck, needs new name

(Newser) - Watered-down vodka-like spirits can't use vodka-like names, a British judge ruled yesterday. He ruled in favor of Smirnoff maker Diageo and ordered the producers of "Vodkat"—a 22% strength spirit made from a mix of vodka and neutral fermented alcohol—to find a new name for their drink.... More »

FDA Demands Safety Data on Energy Drinks With Alcohol

Companies have 30 days to comply

(Newser) - The FDA has taken action against companies that make alcoholic energy drinks, giving the firms 30 days to provide evidence to support their claim that caffeine and booze are a safe combination. A group of concerned scientists have said there is no evidence to support the claim that the drinks... More »

Diddy May Hawk Guinness, Too

(Newser) - Diddy may be mixing beer with his vodka soon. Rapper-pitchman-entrepreneur Sean Combs is in talks to help market Guinness and Red Stripe, sources tell Advertising Age. Combs has already worked with Diageo, the British company behind the brews, on its Ciroc vodka brand. If the deal goes through, Combs would... More »

An Absolut Blockbuster

Maker of top-selling Smirnoff eyes second-place Swedish brand

(Newser) - British beverage conglomerate Diageo, maker of best-selling vodka Smirnoff, is “very interested” in acquiring Sweden’s Absolut, the world’s second-largest vodka. Diageo says it isn’t worried about anti-trust problems, although its CEO tells Reuters “complexity will vary from market to market.” One easy market would... More »

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