click throughs

4 Stories

Kim Kardashian Rakes in $10K Per Tweet

No matter how great those online ads are, celebs still rule

(Newser) - In examining an Advertising Age slideshow on online ad rates, one of the things that caught Joe Coscarelli's—and no doubt most readers'—attention is that Kim Kardashian earns a whopping $10,000 per tweet when she shills for companies. Kardashian, who has 2.7 million followers, earns such big... More »

Phony Ad Clicks at Record High

Click fraud rate climbs to 17.1% in fourth quarter of 2008

(Newser) - Fraudulent attempts to deceive web advertisers into paying for phony clicks reached an all-time high in the last quarter of 2008, CNET reports. The rate of phony to genuine clicks climbed to 17.1% in the fourth quarter, increasing 1.1% from the third quarter and 0.5% from the... More »

Google Not Clicking with Investors

Share price continues slide as advertising views flatline in January

(Newser) - Google, flying high in November when its stock hit a record $747.24, is falling back to Earth as investors worry that the slowing economy is discouraging web surfers from clicking on the search giant’s ads, reports the Wall Street Journal. A comScore report yesterday said Google’s January... More »

The Trouble With Web Metrics

Advertisers struggle to agree on criteria for judging sites

(Newser) - Worried about how many hits your blog is getting? Stop. Hits are so 90’s. These days, advertisers care about page views… or is that time spent? [User] sessions? Click-through? The web generates metrics like “a fire-hose shoots water,” a top web-measurement exec told the Economist, leaving advertisers... More »

4 Stories