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SUNDAY, NOVEMBER 22, 2009
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NEWS ABOUT: click throughs

click throughs stories: 3 news summaries

 Phony Ad Clicks at Record High 

Click fraud rate climbs to 17.1% in fourth quarter of 2008

Jan 28, 09 4:07 PM CST
(Newser) - Fraudulent attempts to deceive web advertisers into paying for phony clicks reached an all-time high in the last quarter of 2008, CNET reports. The rate of phony to genuine clicks climbed to 17.1% in the fourth quarter, increasing 1.1% from the third quarter and 0.5% from the... More »

MORE ABOUT:
Internet • fraud • DoubleClick • cybercrime • click throughs • Internet fraud • botnets • ad clicks

Google Not Clicking with Investors

Share price continues slide as advertising views flatline in January

Feb 27, 08 7:12 AM CST
(Newser) - Google, flying high in November when its stock hit a record $747.24, is falling back to Earth as investors worry that the slowing economy is discouraging web surfers from clicking on the search giant’s ads, reports the Wall Street Journal. A comScore report yesterday said Google’s... More »

MORE ABOUT:
Google • online advertising • comScore • Internet advertising • click throughs • web traffic • ad clicks

The Trouble With Web Metrics

Advertisers struggle to agree on criteria for judging sites

Dec 1, 07 4:00 PM CST
(Newser) - Worried about how many hits your blog is getting? Stop. Hits are so 90’s. These days, advertisers care about page views… or is that time spent? [User] sessions? Click-through? The web generates metrics like “a fire-hose shoots water,” a top web-measurement exec told the Economist, leaving... More »

MORE ABOUT:
Internet • website • Internet advertising • click throughs • web metrics

3 Stories


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