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NEWS ABOUT: campaign advertising

Mac Makes the Most of Sarcasm

Republican undercuts Obama with blend of mockery, fake sincerity

(Newser) - Between one ad hailing Barack Obama as the Messiah and another comparing him to Paris Hilton, John McCain’s camp might be running the most sarcastic presidential campaign in history, Michael Crowley writes in the New Republic. The tactic is “in stark conflict with his image as a straight-shooting... More »

Obama Turns Army Loose on Chicago's WGN

Supporters protest radio airtime for campaign critic

(Newser) - Barack Obama's camp deployed its devoted followers to flood the phone lines of Chicago's WGN-AM last night during an appearance by writer Stanley Kurtz, an Obama critic. A WGN producer tells the Tribune the campaign's push generated “the biggest response we've ever got” during the 2-hour segment with Kurtz,... More »

McCain Ad Strikes Quickly— Using Biden's Own Words

Dem veep choice praises McCain, doubts Obama in 30 sec spot

(Newser) - The McCain campaign hit hard and fast at the newly minted Obama-Biden ticket, releasing an ad early this morning that makes use of the Delaware senator’s own comments, the Wall Street Journal reports. The ad includes footage of Biden casting doubt on Obama’s readiness, then later reaffirming the... More »

Limbaugh: Obama is 'Little Black Man-Child'

Conservative talk-show host says Dems, media afraid to pick on 'victim' candidate

(Newser) - Rush Limbaugh struck out yesterday at the national media, for pitying “little black man-child” Barack Obama beset by attack ads he termed “benign,” Media Matters reports. “Even the Britney Spears/Paris Hilton ad was funny,” said the conservative radio host, who’d previously excoriated “girl”... More »

Obama Ads Hone Attack in Key States

Wave of negative ads slams McCain on the economy

(Newser) - Barack Obama has launched a wave of hard-hitting ads attacking John McCain ads in key states, the New York Times reports. The ads, reflecting a new get-tough Obama, lambaste McCain for being out of touch with Americans' economic struggles. Some have criticized the ads for misleading voters, but Democratic strategists... More »

Big Spending Not Paying Off for McCain in Key States

But Obama's facing similar problem elsewhere

(Newser) - John McCain is outspending Barack Obama by a wide margin in traditional battleground states such as Ohio, Michigan, and Iowa, Talking Points Memo reports. The good news for Obama is that McCain has little to show for it in the polls in those states. But the Democrat has troubles of... More »

Jackson Browne Sues McCain Over Ad

(Newser) - Jackson Browne is suing John McCain for using his song “Running on Empty” in a campaign ad without permission, the Huffington Post reports. The Ohio GOP used the tune in a spot mocking Obama's suggestion that Americans inflate their tires. McCain's not getting much love from celebrities. Earlier this... More »

Candidates Go Head to Head in Message War

Obama offers policy details, McCain a 'maverick' record

(Newser) - Neither presidential hopeful can boast a significant lead three months before the election, leading both sides to ramp up their political ad machines. While McCain paints Obama as a "pop star" spouting empty rhetoric, Obama frames McCain as another Bush lackey. Salon asked a leading political analyst to assess... More »

Mac's Preferred Contest: Obama as Incumbent

Republican can't win if debate is about him or Bush: Dionne

(Newser) - John McCain is doing perhaps the only thing he can to win this race—casting Barack Obama as the incumbent and attacking him, writes E.J. Dionne Jr. in the Washington Post. It makes sense: People are tiring of the heavy coverage of Obama, it seems, and McCain knows that... More »

Biblical Images in McCain Ad Evoke Antichrist

Web video's intimations about Obama draw Christians' ire

(Newser) - A John McCain campaign ad appears to play into Internet buzz about Barack Obama as the Antichrist, Time reports, and the spot's biblical flavor has Christian Democrats up in arms. McCain reps have called the ad “creative” and “humorous,” but it uses language evocative of the popular... More »

Paris Video Riffs on McCain's Ad

Heiress thanks 'white-haired dude' for the endorsement

(Newser) - Paris Hilton says she’s “like, totally ready to lead” in her video response to John McCain—the "wrinkly, white-haired guy"—for his ad comparing Barack Obama to tabloid celebrities like herself, ABC News reports. In the deadpan video posted on funnyordie.com, the heiress figures she's... More »

Tire Gauge Joke Is on GOP, Not Obama

Gag ignores hard facts of energy dependence, vehicle maintenance

(Newser) - Republicans are laughing at Barack Obama’s suggestion that if Americans drove on properly inflated tires and had their vehicles tuned up regularly, they could save as much gas as offshore drilling would produce. The RNC is distributing tire gauges labeled “Barack Obama’s Energy Plan” and cackling with... More »

Team McCain Giving Out Tire Gauges to Mock Obama

Negative gag slams Democrat's energy plan

(Newser) - John McCain’s campaign debuted another Barack Obama gag today as aides distributed tire gauges labeled “Obama Energy Plan” to reporters and donors, Politico reports. The campaign is mocking the Democrat’s suggestion that motorists increase gas mileage by keeping their tires full. The Obama campaign responded by pointing... More »

McCain Ad Angers Hollywood

"Celebrity" ad offends linguists, stars, Paris Hilton's parents

(Newser) - Tinseltown is ticked over John McCain’s recent ad likening Barack Obama to Britney Spears—and to Paris Hilton, whose parents have donated the maximum to the senator's campaign. The problem isn't just looking ungrateful, reports the LA Times, but the fine distinction between a mere “celebrity” and a... More »

Mac 'Celebrity' Attack Ad Signals New Battle Stage

Tactics echo Bush re-election strategy

(Newser) - John McCain's latest attack on Barack Obama as a self-absorbed "celebrity" candidate out of touch with ordinary Americans marks a new aggressive stage of his campaign, reports the New York Times. The "star power" offensive against Obama, sharper than earlier efforts, comes as key players in President Bush's... More »

Mac Attack Ad's Endless Media Coverage? Priceless

Spot airs everywhere, despite small spend

(Newser) - John McCain's tough TV spot, which attacks Barack Obama for backing out of a visit to US troops in Germany because he couldn't bring TV cameras along, has become one of the most widely seen ads of the campaign. That's pretty impressive, considering it only aired as a paid commercial... More »

McCain Ad Slams Obama for Skipping Troop Meeting

But 'he had time to go to the gym,' snipes spot

(Newser) - A new John McCain ad goes on the offensive, attacking Barack Obama for canceling a meeting with wounded troops, Politico reports. The clip, which aired in Denver during Saturday Night Live last night, criticizes Obama over his track record with members of the military, sniping: “He made time to... More »

McCain Ad Links Obama to Castro

'Guilt by endorsement' ad runs on South Florida websites

(Newser) - The McCain campaign is running an Internet ad composed of photos of Barack Obama and Fidel Castro side by side, with the caption “Fidel Castro thinks he is 'the most advanced candidate,'" the Huffington Post reports. The ad is running on websites catering to South Florida, home to... More »

Black Media Outlets Focus on Obama Ads

Budget for African-American outreach unclear

(Newser) - The Barack Obama campaign hasn't spent much on advertising in African-American media, a trend many hope the candidate will reverse as he gears up for the general election, Advertising Age reports. "The audience has to be motivated to get out and vote," says a BET exec who cautions... More »

Obama's No Fool: He Made Right Choice on Funding

He opens himself up to being called hypocrite; that's better than naive

(Newser) - Barack Obama may be taking flak for opting out of public financing, but he would have been foolish to do otherwise, writes Charlie Cook in the National Journal. Cook is "relieved" that a potential president is savvy enough to hang on to a huge spending advantage. And in this... More »

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