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NEWS ABOUT: Pepsi

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Pepsi's Latest: Fat-Blocking Soda

At least, it claims to

(Newser) - Get skinny by drinking ... Pepsi? Maybe. Pepsi-Cola has introduced a fat-blocking soda in Japan, ABC News reports, though we have to wonder if it will turn out like those "toning shoes." The "Pepsi Special," which goes on sale tomorrow, contains dextrin—a fiber that supposedly helps... More »

Calif. 'Frankenfood' Bill in Death Spiral After Ad War

Opponents spend $46M in GMO labeling battle

(Newser) - At first, advocates for California's Proposition 37 seemed to be skipping off to victory—but with the vote approaching, it now appears that opponents have engineered a stunning turnaround. Monsanto, DuPont, and Pepsi have spent some $46 million against the measure, which would require the labeling of genetically-modified food.... More »

Coke, Pepsi Race to Invent Critic-Silencing Soda

Pushing for all-natural, no-cal version ... but they can't shake metallic taste

(AP) - Coke and Pepsi are chasing the sweet spot: a soda with no calories, no artificial sweeteners, and no funny aftertaste. The world's top soft drink companies hope that's the elusive trifecta that will silence health concerns about soda and reverse the decline in consumption of carbonated drinks. But... More »

Pepsi Teaming Up ... With Michael Jackson

King of Pop returns in ads, special cans

(AP) - PepsiCo is going on a reunion tour with the King of Pop. The company will today announce its deal with the estate of Michael Jackson to use the late pop star's image for its new global marketing push. In the US, the company is rolling out collectible 16-ounce blue... More »

Mountain Dew Now Courting More Than Just White Suburbia

Pepsi hopes Lil Wayne can inject 'urban cool'

(Newser) - Mountain Dew doesn't just want to be the soda of choice for young white suburbanites anymore. PepsiCo has launched a new marketing campaign that it hopes can bring what Bloomberg hilariously terms "urban cool" to the brand, starring more diverse endorsers such as Lil Wayne and Mexican-American skateboarder... More »

Now Kraft Quits 'Stand Your Ground' Supporter

Joins Coke, Pepsi in ditching conservative ALEC group

(Newser) - In January, it was Pepsi; earlier this week, it was Coke . Now Kraft is leaving the American Legislative Exchange Council, which supports laws like Florida's "stand your ground" rule. The food company won't be renewing its membership in the conservative group "for a number of reasons,... More »

Coke Quits Group Behind 'Stand Your Ground'

Pepsi exited conservative organization in January

(Newser) - Coca-Cola has ended its membership in a conservative group that backs "stand your ground" laws like the one at the center of the Trayvon Martin case. Much of what the American Legislative Exchange Council promotes is pro-business legislation, but it has also pushed voter ID laws and stand-your-ground laws... More »

Coke Modifies Coloring to Avoid Cancer Label

California cracks down on substance in caramel additive

(Newser) - Coca-Cola has begun switching to a new caramel coloring—it won't be a noticeable change—to avoid being forced to slap cancer warnings on its soda in California. The chemical that delivers the distinctive color includes a substance called 4-methylimidazole, or 4-MI. In 2011, California decreed that certain levels... More »

In Cash Grab, Tropicana Adding Water to Orange Juice

PepsiCo exec says many consumers prefer it that way

(Newser) - PepsiCo's plan to increase profit margins for its Tropicana orange juice is simple: Just add water. Apparently some consumers are already doing that on their own, in order to get a less-thick or lower-calorie beverage. "They themselves add water before drinking OJ," a PepsiCo exec tells Bloomberg... More »

And This Year's Top Super Bowl Ads Were...

Doritos' bungee baby, Clint Eastwood for Chrysler lead the way

(Newser) - Sure, the New York Giants won the game itself, but Doritos was the big winner of the Super Bowl contest that really mattered—the ad race. Doritos' baby bungee scored the most Twitter mentions, a big 48,498 tweets, reports the Wall Street Journal; it also took the top spot... More »

Pepsi's Mouse-in-a-Can Defense Isn't Reassuring

Calls it a hoax, says rodent would dissolve before opening

(Newser) - An Illinois man is suing PepsiCo after allegedly finding a mouse in his Mountain Dew, and the details just keep getting weirder. In 2009, the man says, he got sick after drinking a can of the soda. After he complained to Pepsi, it sent someone to collect the mouse, and... More »

Diet Coke and Coke Now Top Pepsi

Coke now makes top 2 sodas in US

(Newser) - It's not just Coke vs. Pepsi anymore: Diet Coke's sales beat out Pepsi’s for the first time in history last year, crowning it America’s No. 2 soda, the Wall Street Journal reports. In 2009, both Diet Coke and Pepsi held just under 10% of the market. But while... More »

Pepsi Designs 100% Plant-Based Bottle

Made of renewable materials like corn husks, pine bark

(Newser) - PepsiCo has developed the world's first plastic bottle made of nothing but renewable, plant-based materials, the Atlanta Journal-Constitution reports. The bottle is made from corn husks, switch grass, and pine bark; but in the future, Pepsi hopes to use its food byproducts like orange and potato peels. Pepsi will start... More »

Is Cola's Coloring Giving Us Cancer?

Health lobby wants caramel coloring banned

(Newser) - You already know soda can make you fat —but it could also give you cancer. A DC health lobby group claims the caramel coloring used by Coca-Cola and Pepsi includes two cancer-causing chemicals and should be banned, the Daily Mail reports. While the caramel one might make at home... More »

To Honor Women, Pepsi Launches... Skinny Can?

Attention, ladies, writes Jim Edwards: Tall and skinny equals stylish!

(Newser) - It's Fashion Week in New York, and Pepsi is debuting a new design of its own: a skinny can. Sounds harmless enough, until you read the press release accompanying the slender product. "In celebration of beautiful, confident women, Diet Pepsi presents the taller, sassier new Skinny Can…" Ouch.... More »

War Sues Pepsi for Stealing Song

'Why Can't We Be Friends' band seeking $10M in damages

(Newser) - Seventies funk sensation War won't be giving Pepsi any peace until a copyright lawsuit is settled. The band claims Pepsi used its signature song—"Why Can't We Be Friends?"—in a Pepsi Max ad, reports TMZ . War is seeking $10 million in damages, according to a suit filed... More »

Pepsi Will Pull Sugary Drinks From World's Schools

Company targets 2012, will offer low-cal alternatives

(Newser) - Pepsi said today it will pull its sugary drinks from schools worldwide by 2012, a move the company says was prompted in part by concerns over youth health. Pepsi will add low-calorie alternatives, a move one marketing analyst tells the Los Angeles Times is shrewd: “If they can keep... More »

Top 15 Boomer Brands

Levi's, Pepsi, Harley, and Facebook make the list

(Newser) - The 77 million people born between 1946 and 1964 helped make and break some of the world's great brands. Judann Pollack of Ad Age picks the top 15:
  • Levi's—Today, Levi's jeans sit desk-side on casual Fridays. But in the 1960s they were marketed with music from Jefferson Airplane.
  • Pepsi—
... More »

Biggest Loser Heralds Age of Manly Dieting

Competition makes weight loss socially acceptable

(Newser) - Season 9 of The Biggest Loser debuts today, and given the show's immense popularity—and mixed-gender contestants—it's fair to ask if it isn't indicative of a new, male-oriented take on dieting. "Not long ago, after all, the whole enterprise of weight loss was a girly pursuit," writes... More »

Pepsi Won't Field Super Bowl Ads

Beverage maker focusing on integrated digital campaign instead

(Newser) - Pepsi will end its 23-year advertising presence on the Super Bowl telecast to focus on a cross-platform marketing push with a strong digital component. The company was quick to spin the retreat, which will leave the broadcast wide open to archrival Coca-Cola. “The Super Bowl broadcast can be an... More »

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