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NEWS ABOUT: Pepsi

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And This Year's Top Super Bowl Ads Were...

Doritos' bungee baby, Clint Eastwood for Chrysler lead the way

(Newser) - Sure, the New York Giants won the game itself, but Doritos was the big winner of the Super Bowl contest that really mattered—the ad race. Doritos' baby bungee scored the most Twitter mentions, a big 48,498 tweets, reports the Wall Street Journal; it also took the top spot... More »

Pepsi's Mouse-in-a-Can Defense Isn't Reassuring

Calls it a hoax, says rodent would dissolve before opening

(Newser) - An Illinois man is suing PepsiCo after allegedly finding a mouse in his Mountain Dew, and the details just keep getting weirder. In 2009, the man says, he got sick after drinking a can of the soda. After he complained to Pepsi, it sent someone to collect the mouse, and... More »

Diet Coke and Coke Now Top Pepsi

Coke now makes top 2 sodas in US

(Newser) - It's not just Coke vs. Pepsi anymore: Diet Coke's sales beat out Pepsi’s for the first time in history last year, crowning it America’s No. 2 soda, the Wall Street Journal reports. In 2009, both Diet Coke and Pepsi held just under 10% of the market. But while... More »

Pepsi Designs 100% Plant-Based Bottle

Made of renewable materials like corn husks, pine bark

(Newser) - PepsiCo has developed the world's first plastic bottle made of nothing but renewable, plant-based materials, the Atlanta Journal-Constitution reports. The bottle is made from corn husks, switch grass, and pine bark; but in the future, Pepsi hopes to use its food byproducts like orange and potato peels. Pepsi will start... More »

Is Cola's Coloring Giving Us Cancer?

Health lobby wants caramel coloring banned

(Newser) - You already know soda can make you fat —but it could also give you cancer. A DC health lobby group claims the caramel coloring used by Coca-Cola and Pepsi includes two cancer-causing chemicals and should be banned, the Daily Mail reports. While the caramel one might make at home... More »

To Honor Women, Pepsi Launches... Skinny Can?

Attention, ladies, writes Jim Edwards: Tall and skinny equals stylish!

(Newser) - It's Fashion Week in New York, and Pepsi is debuting a new design of its own: a skinny can. Sounds harmless enough, until you read the press release accompanying the slender product. "In celebration of beautiful, confident women, Diet Pepsi presents the taller, sassier new Skinny Can…" Ouch.... More »

War Sues Pepsi for Stealing Song

'Why Can't We Be Friends' band seeking $10M in damages

(Newser) - Seventies funk sensation War won't be giving Pepsi any peace until a copyright lawsuit is settled. The band claims Pepsi used its signature song—"Why Can't We Be Friends?"—in a Pepsi Max ad, reports TMZ . War is seeking $10 million in damages, according to a suit filed... More »

Pepsi Will Pull Sugary Drinks From World's Schools

Company targets 2012, will offer low-cal alternatives

(Newser) - Pepsi said today it will pull its sugary drinks from schools worldwide by 2012, a move the company says was prompted in part by concerns over youth health. Pepsi will add low-calorie alternatives, a move one marketing analyst tells the Los Angeles Times is shrewd: “If they can keep... More »

Top 15 Boomer Brands

Levi's, Pepsi, Harley, and Facebook make the list

(Newser) - The 77 million people born between 1946 and 1964 helped make and break some of the world's great brands. Judann Pollack of Ad Age picks the top 15:
  • Levi's—Today, Levi's jeans sit desk-side on casual Fridays. But in the 1960s they were marketed with music from Jefferson Airplane.
  • Pepsi—
... More »

Biggest Loser Heralds Age of Manly Dieting

Competition makes weight loss socially acceptable

(Newser) - Season 9 of The Biggest Loser debuts today, and given the show's immense popularity—and mixed-gender contestants—it's fair to ask if it isn't indicative of a new, male-oriented take on dieting. "Not long ago, after all, the whole enterprise of weight loss was a girly pursuit," writes... More »

Pepsi Won't Field Super Bowl Ads

Beverage maker focusing on integrated digital campaign instead

(Newser) - Pepsi will end its 23-year advertising presence on the Super Bowl telecast to focus on a cross-platform marketing push with a strong digital component. The company was quick to spin the retreat, which will leave the broadcast wide open to archrival Coca-Cola. “The Super Bowl broadcast can be an... More »

Soda Tax Threat a Boon for Food Lobbyists

Industry pours millions into fight against it

(Newser) - Capitol Hill’s flirtation with a national excise tax on sugary drinks has been good for someone: food lobbyists. Soda makers, supermarkets, and fast-food restaurants have spent more than $24 million fighting the tax, the Huffington Post reports. “We are reacting to the situation we find ourselves in,"... More »

Pepsi 'Pickup' App Has Anger Bubbling

(Newser) - The blogosphere is buzzing with opprobrium for a promotional iPhone app. “Amp Up Before You Score,” as in Pepsi’s energy drink, gives guys tips on how to, well, “score” with different types of women. The advice ranges from banal—compute your carbon footprint to hit on... More »

Dow Up 36 Points; Consumer Stocks Gain

Indices all post solid gains for the week

(Newser) - Stocks posted gains today, closing out a strong week as consumer stocks saw advances, the Wall Street Journal reports. Procter & Gamble gained 3.21% after Citigroup upgraded the firm’s shares to “buy.” Optimism about a recovery in consumer spending drove Starbucks up 3.64%, with PepsiCo... More »

Highest-Paid Women in America

(Newser) - On the heels of its 2009 Most Powerful Women list, Fortune has compiled another of the best compensated females in the corporate world. The top 10 for 2008:
  1. Safra Katz, president, Oracle: $42.4 million
  2. Linda Chen, president, Wynn International Marketing: $23.9 million
  3. Sharen Turney, president and CEO, Victoria's
... More »

Pepsi Buys Branding Rights to MTV Award

Congrats! You win best 'Pepsi Rock Band Video' honor

(Newser) - This Sunday, MTV will bestow its first Video Music Award on a non-professional. It also happens to be the first time the network has sold naming rights to an award, reports Advertising Age. Hence, the prestigious “Best Performance in a Pepsi Rock Band Video Award.” The winner will... More »

Soda Drinker Finds Frog in His Throat

Hopping mad couple want apology, compensation from Pepsi

(Newser) - A Florida man who found a frog in his can of Diet Pepsi wants the company to jump forward with an apology, CNN reports. The man started gagging after taking a swig from the can, his wife says, and found something heavy remained inside the can after he emptied it... More »

CBS, Pepsi Embed Video Ads in Magazines

(Newser) - CBS and Pepsi have teamed up for an experiment in advertising that seems out of the Harry Potter films: talking video advertisements in the pages of Entertainment Weekly. Selected magazine subscribers in New York and LA  will receive copies embedded with wafer-thin screens the width of a mobile phone display,... More »

Era of Celeb Endorsers Is Dying Along With Celebs

Iconic ads are history as audience splinters

(Newser) - There was a time viewers couldn't turn on the TV without seeing the King of Pop opening a Pepsi or hearing Karl Malden warning everyone not to leave home without an American Express card. But the recent death of mega sellers like Jackson, Malden, Farrah Fawcett, and Ed McMahon signals... More »

Pistachio Recall Continues to Expand

(Newser) - Fears of salmonella contamination have led more companies in the US and Canada to recall their pistachio products, Reuters reports. FritoLay, which is supplied by the supposed source of the contamination, California packager Setton International, is pulling packages of certain sizes and sell-by dates on both sides of the border.... More »

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